Advertising Agency: Percept/h, India
Creative Director / Art Director / Copywriter: Umesh Bhagat
Illustrator / Photographer: Subhas Sudhakran
Advertised brand: Real Estate
Advert title(s): Invest in Leisure .
Advertising Agency: Paradigm Plus, Pune, India
Directors: Ashika Sarkar, Rajat Sarkar
Asst.Creative Head: Vinayak Raut
Creative director: Nitin Adake
Art Director: Nitin Adake, Nikhil Kukalwar
Copy: Nitin Adake
Choco Caramel with Orange Inside
Advertising Agency: Rediffusion Y&R, Mumbai, India
Executive Creative Director: Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Executive Creative Director: Tony Pereira
Creative Directors: Mandar Khatkul, Zubin Raj
Art Directors: Shibith Nair, Widjaja Dian, Kim Jules
Copywriters: Zubin Raj, Gandhali Karnik
Illustrators: Shibith Nair, Andrey Gordeev
Photographer: Nikhil Shivdekar
Planner: Janardhana J
Additional credits: Viraj Chouhan
Advertising Agency: Publicis Capital, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Art Directors: Rohit Bagga, Prasad Raghavan
Copywriter: Harsharan Vir Singh
Kavita Arvind’s work ranges from commissioned works for individuals or organisations with a leaning towards the social perspective to art for children’s literature.
After a decade of juggling deadlines and being juggled in local trains working for mainstream television and later teaching basic design at her Alma mater, she is now breathing in lung fulls of turpentine and linseed oil in her little home studio in Bangalore. Her areas of interest are social and gender communication.
She loves cinema and bakes a killer muffin!
You can see more of her work at Chidiya Udd.
Why are you an artist?
Because it gives me such a kick every morning to get up and look at my canvas and the riot of colours on it! Because what I create is evocative, even poignant and transports so many people to the most snug memories of childhood making them want to curl up with a cup of hot chocolate. Being an artist is liberating, I am working for myself, doing something I love, and I have an audience…
Twist a story over a spray
Advertising Agency: Creative Drops, Kolkata, India
Art Directors: Sandip Kayal, Prabal SR
Copywriter: Abhishek Choudhury
Photographer: Sandip Kayal
Challenge: Promote Landmark’s Lifestyle Inner Circle Card, a membership card wherein every time you make purchases and swipe your card, you gain points, allowing you to win other products in the store.
Execution: Bags, furniture, shoes etc. were lazer-cut into the posters, literally giving the impression that the more you swipe the card, the more you stand to win. The actual Inner Circle card was then placed in the grooves, so that customers could even interact with the communication.
Result: The “Swipe more. Get more” communication stood apart from hundreds of other promo posters in the store and conversion of customers into the loyalty program increased twofold during the promotion period.
Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil kumar
Art Director: Kanickraj Samuel
Copywriter: Rohan Kodialbail
Illustrator: Kanickraj Samuel
Photographer: Jaggi
Additional credits: Tapas Guha
