Monthly Archives: March 2011

Little Stars Pavement School

Education is the only escape for a street child.
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Little Stars Pavement School

Advertising Agency: Bates 141, Calcutta, India
Executive Creative Director: Souvik Misra
Creative Director: Arjun Mukherjee
Art Director: Soubhik Payra
Copywriter: Arjun Mukherjee
Photographer: Sanjib Ghosh

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Ad Verbatim XI

Terence D’Costa is a very dear friend and a top-notch creative in the Himalayas.

THE BIG COVER UP

Don’t judge a book by its cover. You were told that. I was told that. The world and his brother was told that. And we all nodded in agreement to get past third grade grammar but went back to doing just that. The problem with this old saying is not the book. It’s the cover. Let’s talk about that cover today. Let’s talk about how we weren’t encouraged to see past the obvious imagery of wisdom-filled books in melancholic covers versus the sham glam of penny press tabloids. Let’s talk about how we’ve unanimously settled for a superficial understanding (i.e. the cover) of the saying (i.e. the book). Let’s talk about us not talking about this before. Better still, let’s figure where this figures in an article on advertising.

The book is the agency head. The cover is his membership at your golf club. The book is the agency. The cover is the decor that swings from eclectic to hushed minimalist. The book is the account director. The cover is his limited edition blackberry resting on a mahogany bookshelf mandatorily populated with impeccably bound brand bibles. The book is the account manager. The cover is the android and the natty suit. The book is the creative director. The cover is his ipad with hypno-surrealist desktop art. The book is the art director. The cover is his mop of dreadlocks. The book is the visualizer. The cover is his tribal tattoo. The book is the copy intern. The cover is her battered copy of Atlas Shrugged. The book is the graphic designer. The cover is his daily ritual of downloading as many ads of the world artworks, free brushes and unprotected illustrations as the agency broadband can allow in one overtime shift.

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Times of India: Kolam Festival

Margazhi Kolam Festival
Pit your wits against each other in the Times Margazhi Kolam contest.
It’s your chance to create a Kolam that will emerge as the pride of Chennai.
Win weekly prizes and be one among many to compete in the grand finale!

Advertising Agency: JWT, Bangalore, India
Executive Creative Director: Senthil Kumar
Creative Director / Art Director: Rathish P Subramaniam
Copywriter: Kishore Mohandas
Illustrator: Rishidev

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International Karate Federation of India

Client: IKFI, delhikarate.in
Agency: McCann Worldgroup, New Delhi
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Rohit Devgun, Kapil Batra
Art Director: Nasheet Shadani
Copywriter: Kapil Batra
Illustrator/Designer: Nasheet Shadani

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Ashu: DesiCreative at Bluefrog

“A person should make ladders for himself by which he can sometimes go up to heaven.” -A Rabbi who knew what he was talking about when descibing Music.

Most of us, at some phsychological level, are convinced that if shit did not happen; we would have made Music. Or better still, made “Making Music” a career. But shit happens and only a handful of us ultimately make it through. Ashu, co-founder at Blue Frog- the revolutionary integrated music project in Mumbai- is one such marvel who has been creating the most distinct sounds in Advertising in the last decade or so. “It’s absolutely and completely fun. The beauty is that I get to create a brand new musical idea and make variations on it within the specified short period of time. After having done over 4000 commercials, I’m still excited about every new one!”, says Ashu when asked about how much fun could it possibly be to create a composition on an average just 30 seconds long!
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Love Thy Body

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya

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Manish Bhatt : Scarecrow

‘It was in my third standard (of primary school) that the village I lived in, in Gujarat, got its electricity. I remember staring at lights, bulbs and fans for the first time. I consider it fortunate that I could experience living in a variety of units of habitation – from that village of 2000 people to Mumbai, and several in between. These varied habitats ensured that my experiences were colorful.
The first professional turning point in my life happened after I joined work in a construction company that was building roads in the Gujarat State Fertilizer plant, after completing my Civil Engineering like my elder brother. I was expected to follow my brother’s footsteps and become an engineer. I instinctively and subliminally realized that this was not the career for me. It could not be my ultimate destination. While I knew that this wasn’t my final destination, I could not identify what was. My knowledge of options was limited.’

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Happydent by McCann Ericksson

Giving millions of reasons to smile.

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan

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