Yuliya Kosheeva | DesiCreative

Vans Pro Classic Test Lab

The new Vans Pro Classics have the same aesthetic as the old classics, but a higher elevated performance. Since the look themselves won’t cut it make this new show stand apart, Vans will turn abandoned buildings worldwide into skateparks, where skaters can try the Vans Pro Classics while actually skating. Their skateboard is the ticket to get in. No posers!
In the lab, they will be given a pair of shoes and a lab coat that they can customize. After testing the shoes, they will fill out a survey, and the results will be shown in real-time on the Vans website and social media. The survey reviews will honestly promote the Vans Pro Classics and turn them into the go-to shoe for skaters.

Credit:
Art Director – Din Terpuni
Art Director – Yuliya Kosheeva
Experience Designer – Margaret Panoti

Spotify in Grand Theft Auto

Campaign Title:
Grand Theft Audio

Descriptive Paragraph:
During the pandemic, people are no longer commuting to work, and instead they have taken their driving to Grand Theft Audio – hitting 140million copies sold in 2020. However our research shows players are already fed up with the in-game radio. So what if Spotify could bring Your Daily Drive, a playlist composed of tailored podcasts, news, and music into the game? Introducing Grand Theft Audio.
Now, players can switch on Your Daily-Drive whenever they hop in a virtual car. To get more users to turn on Spotify while driving their actual car, we’ll combine real driving data with GTA data to create a monthly wrapped featuring achievement badges that participants can share on social media. Grand Theft Audio has the ability to reach millions of drivers, whether it’s in their GTA Dinka or their Honda.

Credit:
Art Director – Din Terpuni
Art Director – Yuliya Kosheeva
Experience Designer – Margaret Panoti
Copywriter – Ethan Sims