Ravi Bhat Account Management

Basics India : The Men Commandments by Happy Bangalore

Brief: Basics Life is India’s largest menswear chain, with retail presence in over 100 exclusive stores and 600 multi-brand outlets, while also being available on their own online store basicslife.com. The store caters to all of men’s fashion needs including accessories and footwear.

The objective was to carry forward the success of their 2012 campaign – “shop like a man”.

Creative Solution: In order to take the same attitude and philosophy of last year’s ‘MAN’TRA’ (an anthem for men) to the next level, we created ‘The Men Commandments’.

With light-hearted digs at the notorious shopping practices of the opposite sex, each commandment illustrates how manly men should be shopping.

Credits

Brand: Basics Life
Client: Hanif Sattar & Suhail Sattar

Agency: Happy, Bangalore

Chief Executive Officer/Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Copywriter: Megha Ramesh
Art Directors: Sukumar N, Sevugan S
Account Planning: Ravi Bhat
Account Management: Ajay A Kumar
Production House: Pavleye Production & Artist Management
Executive Producer: Josef Pavleye
Directors: Marika Majorova, Jonas Karasek (Gunpowder)

“Depression”

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Bluestone.com by Happy, Bangalore

BRIEF
Bluestone.com is a premium online jewellery store offering a variety of jewellery and accessories, with a special focus on fine personal jewellery.
They were looking to launch the brand and create awareness about their services. Added to this was the need to not only encourage women to buy jewellery online but to also stop depending on their husbands or family to make these purchases.
Moreover, in India, jewellery is traditionally bought only for occasions like birthdays, anniversaries, festivals and weddings; so the campaign had to challenge this insight as well.

CREATIVE SOLUTION
To tackle the requirements of this brief we took the campaign to an intimate and charming space. Through the interaction of a young couple, the TVC informs women that with Bluestone.com they are empowered to make jewellery purchases all by themselves, without depending on others or waiting for that “special” event to come around.

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CREDITS
Brand: Bluestone.com
Client – Gaurav Singh Kushwaha

Agency: Happy, Bangalore
Creative Directors – Kartik Iyer / Praveen Das
Writer – Kartik Iyer
COO – Siddartha Roy
Account Planning – Ravi Bhat
Account Management – Ameya Lokhande / Ajay Kumar

Production House – Nirvana Films
Director – Prakash Varma
Producer – Sneha Iype