Advertised brand: public_interest
Advert title(s): We Men
Art Director / Photography: Ashwin Hirwe
Concept / Copywriter: Amol Mahajan
Additional credits: Amey
Rationale :
Over the years, the percentage of male victims of domestic violence has increased substantially. It is not always women who are left with physical and mental scars. Domesticviolence against men is as distasteful as it is against women.
DOMESTIC VIOLENCE AGAINST MEN.
KNOW IT. STOP IT.
Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane
Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.
Advertised brand: public_interest
Advertising Agency: nikotin Pune India
Art Director: Nikhil Kukalwar
Copywriter: Saurabh Kirtane
Photographer: Ashwin Hirwe
Additional credits: Amey Pendse
Elections in India, one of the world’s biggest democracies, often suffer from malpractices such as politicians buying votes from the needy masses for a few hundred rupees per vote. Democracy of Truth, an initiative by nikotin, aims to create awareness during the coming elections about this detrimental practice that eventually leads to the appointment of corrupt people in positions of great power, despite a severe lack of credentials.
