Ashwin Hirwe Copywriter

Perceive the Unperceived by independent

Advertised brand: Educational Company
Client: Cerebral Pandits
Advert title: Perceive the Unperceived
Advertising Agency: Freelance, Pune, India
Concept / Art: Ashwin Hirwe
Copywriter: Amol Mahajan

Short Rationale:
Campaign Rationale: Being successful doesn’t always involve doing things differently, sometimes it can be perceiving them in a ‘never-before’ way. Sustaining in this competitive world is all about enhanced perception, flawless judgement, concrete reasoning and logical thinking. This creative campaign promotes ‘cerebral pandits’ and its idea of expanding the cognitive horizons and perceiving things at a macro level. At cerebral pandits, we create innovative educational products and provide comprehensive mind-training workshops helping you to excel in all aspects of life.
The more you ‘Perceive the Unperceived’ the more you attain success.

Perceive the Unperceived by Ashwin Hirwe

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Women First by Nikotin Pune

Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane

Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.