Kayser Permanente by Miami Ad School

Advert title: Kollate
Headline and copy text: Results worth the feeling.
Agency: Miami Ad School, Miami, USA
Brand: Kayser Permanente
Art Director: Yann Loussouarn, Calvin Monterrosa
Copywriter: George Loftus

 

Short description:
Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the “Kollate by Kaiser” app to bring down the cost of monthly insurance premiums.

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