Now Listen and Feel the Original stories of Shakespeare and other classics on Penguin Audio-books.
Ad Agency: Wesually, Nagpur
Creative
Talk About Menstruation In The Open : Spec Work from Miami Ad School Students
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra
Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.
Take The Wheel : Spec Work from Miami Ad School
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advert title: Take The Wheel
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi
Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.
Unmute : Spec Work
Advert title: unMute
Campaign name: unMute
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Apple
Brand: iPhone
Copywriters: Palak Kapadia, Rohit Wani
(Spec work not released)
The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can’t make a simple phone call. With Apple, we think different and help solve this issue.
Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition.With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don’t understand it.
Nespresso Student Spec Work from Miami Ad School
Advert title: Nespresso
Campaign name: Getaway
Advertising School: Miami Ad School
Advertiser: Nespresso
Brand: Nespresso
Copywriter: Palak Kapadia
Art Director: Jane Jin
Synopsis: Nespresso’s Master Origins is a range of premium perfectly-crafted coffee from across the world. Inspired from the lands it originates from and employing very precise cultivation techniques, each flavor is a work of art and a delicate craft, all at the same time. Each cup of coffee is a travel story that you create right at your kitchen table.
Destroy Pollution by AdvertEyes, Kolkata
Advertising Agency: Adverteyes, Kolkata, India
Account Manager: Akshat Harlalka
Creative Director: Shivam Bajaj
Associate Creative Designer: Singh
Arijit Copywriter: Aaranya Roy
Echo Dots Kids Edition spec Work by Miami Ad School
Advert title: Plot Twist
Campaign name: Plot Twist
Media: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, New York, USA
Advertiser: Amazon
Brand: Echo Dot Kids Edition
Art Director: Jordan Bromberg
Copywriters: Palak Kapadia, Rohit Wani
Synopsis: When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they’re simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they’re being told. Presenting Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be.
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
Run The World: Miami Ad School, SFO
Title: Run The World
School: Miami Ad School San Francisco
Art Director: Renny Eackelbary and Connor Witt
Copywriter: Hatem El Akad
Description:
In a national survey of runners, the number one thing millennial runners say they want to learn about are the best places to run when on vacation. So Brooks wanted to uphold its run happy motto by combining the two things millennials love: running and traveling.
Introducing Run The World, the program that turns new running routes into travel destinations
Link:
Spot What Others Can’t : By HS AD, Delhi
LG G7 with AI ThinQ Camera helps you spot what your eyes can not.
Print advertisement created by HS AD, India for LG, within the category: Electronics, Technology.
Coffee Culture encourages #SplitTheBill and share the Love this Valentine’s Day
February is the month of Love, and Valentine’s Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14th of February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!
This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.
(more…)