Madhurika is a freelance visual designer based out of Calcutta. A travel enthusiast, environmentalist and creative powerhouse, who likes to work with brands that support sustainability or lifestyle changes. A self-taught entrepreneur, she is the founder of Go Bandanas India an e-commerce store that specialises in personalized pet accessories. When not cuddling her fur baby, Pixel you can find her hugging trees. She also has an interest in landscape photography where she wants to teleport the viewers into her pictures. She believes, it’s the little things in life that matter.
Why are you a Graphic Designer?
I believe design is intelligence having fun. As a designer, exploring different perspectives is an intrinsic part of my creative identity. Looking at mundane things differently is fulfilling, enlightening and challenging. I have been inclined to art and design since childhood. Deep inside, I knew design was my calling. Although it took me a while to hone my skills and refine my craft. Nevertheless, I thoroughly enjoyed experimenting and exploring the field.
Did you attend school for fine art or design?
I pursued a PGDM course in Graphic Communication from MAEER’s MIT Institute of Design, Pune. And then went for my MA to UAL: London College of Communication on Graphic Branding & Identity.
You have a distinct style of Design. How long did it take you to develop your style?
As a designer, I prioritize my client’s authentic personality over my trademark style.
Good design is not just a good sign for the designer but the brand as well. Good design speaks to the customers, brings like-minded people together, celebrates shared values and reflects the brand’s ethos. The positive spill over effects of good brand design inspired me to launch The Designer Amma, my design and branding brainchild. The Designer Amma is founded to create brands that people love and relationships that people love through meaningful design.
Design is beyond being “pretty”. I prefer minimalist, impactful and problem-solving designs.(more…)