aditi sobti

Aditi Sobti : In Conversation With An Advertising Creative

Aditi is a full-time Art Director based in New York. She specializes in conceptualizing and creating visuals for branding and marketing campaigns. Originally from India, Aditi has worked in agencies like RK Swamy BBDO in Kolkata, Cutwater in San Francisco, VMLY&R New York, and TEAM Enterprises Miami. She has recently graduated from Miami Ad School in the Art Direction program and has a Master’s in Global Strategic Communication from Florida International University.
Aditi hopes to open her own agency one day and create fearless work.

Why are you into Advertising?
Being in advertising is like being a jack of all trades but master of none. I enjoy the feeling of being able to dabble in many things. That possibility is why I am so excited to be in advertising.

Did you attend school for fine art or design or Communications?
I did my Bachelors in Industrial Arts and Design Practice at Srishti Manipal Institute of Arts Design and Technology. I later did my Masters at Florida International Univeristy in Global Strategic Communication and a degree in Art Direction from Miami Ad School. So I am trained in both design and communications.