Interviews

Jatin Sangwan : In Conversation With A Sr Copywriter

Jatin is a Senior Copywriter at FCB Ulka. He is the kind of guy who drinks Frooti (or Maaza, never Slice) while everyone is chugging down beers. Bike riding, playing football, and reading true crime are his favourite hobbies. After herding some blue and brass elephants to his cabinet and a few Effies, he is hungry for some international stuff. When not working, he’s annoying his team by telling them bad jokes (and laughing at them). Also, super cute. 
 
Why are you into Advertising?
I love thinking up new things. Not just ads. Jokes, movie plots, products that I will never invent. And advertising is the only place that lets me do this, every day. Plus, you can work in pyjamas and sleep on the job (more often than I’d like to admit).  
 
Did you attend school for fine art or design or Communications?
Nope. 

Were there any particular role models for you when you grew up?
I did not get to decide my role models. My parents did that for me and was often a colleague’s son or daughter.

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Reshu Singh : Illustration

Reshu Singh is an independent illustrator and visual artist, with work rooted in drawing, mark-making and storytelling. She has a keen interest in graphic narrative, moving and still image, interaction of art, science, culture and environment. Her comics have been published in anthologies by Zubaan Books (India), mairisch Verlag (Germany) and Ad Astra Comix (USA). In 2016, her comics work was recognised to be among 100 pioneering female comic artists around the world and was exhibited at House of Illustration, London, in an exhibition curated by Paul Gravett and Olivia Ahmed.

Why are you an Illustrator?
I have always loved drawing, and being an illustrator lets me make a living doing that.

Did you attend school for fine art or design?
I attended College of Art, New Delhi and studied Applied Art there which included graphic design, illustration and advertising.

You have a distinct style of illustration. How long did it take you to develop your style?
It has been evolving since the beginning. I have always enjoyed working with brush and ink. I think drawing a lot over time has helped me shape my voice.

Were there any particular role models for you when you grew up?
I think my role model was my grandmother, always a strong woman who I looked up to.

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Nipen Bhuyan : In Conversation With An Illustrator

I am a concept artist and a visual designer. I have been in this field for the past 8 years and enjoy what I’m doing. I love photography and travel. I especially like visiting new places.

Why are you an Illustrator?
I have liked drawing since my childhood. I feel fortunate that I have this opportunity to do what I love.

Did you attend school for fine art or design?
I did join an Institute for fine arts after completing my graduation.

You have a distinct style of illustration. How long did it take you to develop your style?
I was always fascinated by water colour paintings. That style was hard to achieve digitally but I kept working on it till I got the desired result. I’m still working on that style and improving on it.

Were there any particular role models for you when you grew up?
There were many role models. The person whose work influenced me the most was R.K.Laxman. I was inspired by the simplicity of his life as well as his work. I liked the social aspect that he touched in his arts.
Another person who has inspired and influenced my desire to be a professional artist, is Bill Watterson. He was the cartoonist and author of Calvin and Hobbes. He always worked for personal fulfillment and that influenced me.

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Divya Bhatia : In A Chat With An Advertising Creative

Divya is a writer, dreamer, scribbler, not necessarily in that order. She always writes her first drafts in pencil coz that’s the only way she can pen down her thoughts as they whizz by. (Pen down with a pencil, yes ironical).

Why are you into Advertising?
For someone who’s curious about almost everything, advertising is a great place to be. Where else can you learn about the chemical formulation of Crocin to how hair oils actually work, or the impact a genuine Government programme or how women influence purchase of men’s products.

Did you attend school for fine art or design or Communications?
Nope.

Tell us something about the advertising awards… Do they convince clients to be more creative in their brand building efforts?
I believe awards are great. Specially if they are on real work. If not, they are still pretty cool. They compel people to think ‘what if’.
Different clients see awards differently. For some it’s a clear Not Me.
For others they want to be there, they want to be the ones who trailblaze.
Awards bring a certain clarity. I value that.

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Madhurika Modani : In A Chat With A Visual Designer

Madhurika is a freelance visual designer based out of Calcutta. A travel enthusiast, environmentalist and creative powerhouse, who likes to work with brands that support sustainability or lifestyle changes. A self-taught entrepreneur, she is the founder of Go Bandanas India an e-commerce store that specialises in personalized pet accessories. When not cuddling her fur baby, Pixel you can find her hugging trees. She also has an interest in landscape photography where she wants to teleport the viewers into her pictures. She believes, it’s the little things in life that matter.

Why are you a Graphic Designer?
I believe design is intelligence having fun. As a designer, exploring different perspectives is an intrinsic part of my creative identity. Looking at mundane things differently is fulfilling, enlightening and challenging. I have been inclined to art and design since childhood. Deep inside, I knew design was my calling. Although it took me a while to hone my skills and refine my craft. Nevertheless, I thoroughly enjoyed experimenting and exploring the field.

Did you attend school for fine art or design?
I pursued a PGDM course in Graphic Communication from MAEER’s MIT Institute of Design, Pune. And then went for my MA to UAL: London College of Communication on Graphic Branding & Identity.

You have a distinct style of Design. How long did it take you to develop your style?
As a designer, I prioritize my client’s authentic personality over my trademark style.

Good design is not just a good sign for the designer but the brand as well. Good design speaks to the customers, brings like-minded people together, celebrates shared values and reflects the brand’s ethos. The positive spill over effects of good brand design inspired me to launch The Designer Amma, my design and branding brainchild. The Designer Amma is founded to create brands that people love and relationships that people love through meaningful design.

Design is beyond being “pretty”. I prefer minimalist, impactful and problem-solving designs.

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Anjali Joshi : Artist and Copywriter

Anjali Joshi is a Creative artist & Copywriter. She is currently working as Designer at Tata Consultancy Service, Mumbai, India. Her work is an amalgamation of designing, typography and copywriting. Her style is conceptual, colorful and glamorous. Her work not only reflects the passion and commitment of a serious and sincere artist, but also infused with imagination and creativity, with the right blend of traditional and contemporary styles. She is a woman with not-so small dreams, lover of words, collector of thoughts, execution through art, writer by night, dreams a lot. Can be found gushing about the tiniest of things. Floating through life. Mostly talkative, sometimes quite. Happy and a little bit of everything different.

Why are you a Graphic Designer?
I chose to become a Graphic designer as it resonated with my creative zeal and allowed me to showcase my talent. I have loved drawing ever since I was a kid. Graphic Designing is a just a medium through which I can express myself in the form of art. It’s something that I knew would always keep me happy and lively!

Did you attend school for fine art or design?
Yes! Rachana Sansad College of Applied Art & Craft in Mumbai, India.

Tell us of your interest in Typography.
Fortunately, I was born and brought up in a city like Mumbai. So I have been going for outings- especially to Juhu beach since my childhood, and I always had fascination for the colourful headers on the stalls and carts; and that is when I started observing and developed an interest in typography.

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Ankita Dsouza : Illustration, Graphic Design

Ankita is a lettering artist, illustrator and graphic designer from Bangalore. She is currently pursuing her Masters in Design at the FHNW Academy of Art & Design in Basel, Switzerland. She has worked with a number of clients both large and small, in different sectors. She hopes to acquire new skills through her international studies that would help her become a more effective communicator and tackle larger, more relevant issues through her work. Apart from commercial work she does a number of small passion projects that help her stay connected with her varied interests outside the field of design. Collaboration is a key factor of her explorations in design and is always open to learning and working from others in the field.

Why are you a Graphic Designer?
I have always been interested in the little stories that live in everything we experience. Right from my first internship, I knew that it was the right choice for me. I have never regretted it.

Did you attend school for fine art or design?
I completed my undergraduation from MIT Pune in Communication Design and I am currently pursuing my Masters from the FHNW in Basel, Switzerland.

You have a distinct style of Design. How long did it take you to develop your style?
Currently I am still in a very exploratory stage of finding a particular style. I have never consciously tried to restrict myself .The real task is always to be consistent and keep growing.

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Dhiman Gupta : Illustration

Trained at the art school of “Life”, sharpened by obstacles and curated by chaos, Dhiman Gupta has always liked wearing many hats. He is a creative strategist, with a keen interest in developing 360-degree campaigns, marketing solutions and content. He is passionate about the digital space and all things where science and art co-exist.

Why are you an Illustrator?
Mainly because drawing relaxes me and helps me escape the harsh realities of life.

Did you attend school for fine art or design?
I am a self-taught artist and designer and from a pure science background 🙂

You have a distinct style of illustration. How long did it take you to develop your style?
I am a big fan of Pop and Op art and I want to mix the two of them together. I have been evolving everyday and so is my style. I guess the evolution will continue as far as I can see.

Were there any particular role models for you when you grew up?
Grew up on a staple diet of Phantom (comics) and Feluda (Satyajit Ray).

Who was the most influential personality on your career in Illustrations?
Satyajit Ray, Hergé, Andy Warhol, Lichtenstein, Victor Vasarely and anything made by Karl Lagerfeld.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I am into online advertising and I wish to become a full time illustrator / graphic novelist one day 🙂 I have been a part of many illustration oriented advertising campaigns. Please take a look at my site here.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Illustrations are the in thing in international advertising right now. I guess, it would take a while in India for that to happen. There are many misconceptions regarding illustrations. Let’s hope that will disappear in the near future. Please take a look at my article here on the same topic.

Was there any time when you wanted to quit Illustrations?
Yes. I guess it’s a very common thing among artists to feel undervalued and unappreciated. But then no pressure means no diamonds.

Have you considered turning your illustrations into toys/comic books?
I already have 🙂 Please take a look here,

Any other Indian Illustrators who you admire?
Satyajit Ray, R.K.Laxman, Mario Miranda influence me everyday.

Do you have any favorite fellow illustrators or resources relating to your fields?
Actually there are many on instagram and I keep changing my favorites very frequently.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I believe becoming a creative professional is a huge decision. And I have the utmost respect for people who decide to turn their passion into their profession. Struggle is unavoidable in any industry. But when you really love what you do, you don’t feel the pain and you never give up. However, financial independence is very very important for anyone to continue and I feel it will be wise to do a mix of graphic design and illustration if we are talking about livelihood.

What’s your dream project?
Comic books / Graphic Novels obviously. But I am equally fond of identity design, fashion illustrations and even interior design.

Mac or PC?
What’s PC?

Who would you like to take out for dinner?
My family at the most exclusive place possible.

What’s on your iPod? Spotify?
Anything that helps me concentrate. Yanni for example.

What’s your Twitter Handle? Instagram?
Instagram only – @thedhimangupta

Dhiman Gupta Illustrations
Dhiman Gupta
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations
Dhiman Gupta Illustrations

Jaspreet Singh : Graphic Design

Jaspreet is a visual designer, a paper craft-artist and a metaphysical enthusiast from New Delhi. He focuses on innovation by merging different thoughts and principles to come up with his own conception. His works present the elements of connection and simplicity, which is present within everyone.

Why are you a Graphic Designer?
I love visual storytelling and graphic design works as a great tool for this form of communication.

Did you attend school for fine art or design?
Srishti School of Art, Design and Technology in Bangalore, India

You have a distinct style of Design. How long did it take you to develop your style?
It takes time for anyone to develop their style, till then it’s a fun journey of exploration and experiments.

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Sandesh Gaikwad : Art Director

Sandesh Gaikwad, graduate from Sir J.J. Institute of Applied Art is a man of few words and more action, believes in simplicity in communication so it cuts across different Target Groups.
His strong sense of visual creative presentation can make any brand come alive and get noticed.
With a career spanning over 17 years spread over top international advertising agencies – like Ambience Publicis, Grey Worldwide, Flagship Advertising etc. Currently working as a Sr. Creative Director with Multinational advertising and Design Company.
His experience across a diverse portfolio of accounts and new emerging media helps him tackle any communication challenge and deliver impactful, result-oriented solutions. He has handled many respected brands and been behind their success like – Van Heusen, Tanishq, Times Network, Vat 69, P&G, Nestle, Westside, Reliance Communications, Snapdeal, Sansui Electronics, Citibank, HDFC Mutual Funds, Himani Boroplus, Haier, UPL, Nanhi kali etc.

Why are you into Advertising?
I was always fascinated by the world of advertising. Being a 80s kid, I grew up watching iconic ads on TV, though I still remember many ads & their jingles till date. It is known/proven fact that advertising has the power of inspiring and entertaining the audience in just a few seconds. This attracted me toward the industry in the beginning. Its known that Advertising brings positive changes in the society and has started revolutions. You can find Advertisement all around us in various forms, this triggered the artist inside me and I am here. The art and creativity in industry enticed me to look more into advertising as a career.

Did you attend school for fine art or design or Communications?
I graduated from Sir J J Institute of applied art, Mumbai.

Tell us about your awards?
The real award can come in the form of audience and client appreciation, though I got a few like Abbyys, Kyoorius and Cannes for my work.

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