Born in a very large family in a very small village of Bengal. In his childhood, he fell in love with different forms of art. Sculpture, drawing and paintings are becoming the daily visitor in his dream. No wonder the very next destination was the college of art. After graduating from there, his next destination was Delhi where he started his career in a fashion house. But very soon he realised that another magic world was waiting for him. Then the epic journey started. He had worked in different agencies in different cities like Delhi, Mumbai, Ahmedabad, Bengaluru, Kolkata etc. Seen different cultures, different people, different climates, different ideology. After sharpening different skill sets in different agencies like L&K Saathi & Saatchi, DDB Mudra, Dentsu and a few smaller agencies, he finally landed up in the world of Ogilvy, he loves to coin it “Ogilvy pathshala”. For the last 10 years he has been learning new things everyday here. He is a Football player, Theatre actor, Foodie, movie lover, traveller, photographer and still finds some time to do watercolour painting.
Why are you into Advertising?
I grew up surrounded by successful people like bankers, businessmen, politicians, lawyers, professors etc. So parents’ expectations were high. But I chose the opposite direction. I am madly in love with this profession because..
This is the only profession where no formal educational qualification is required.
This is the only profession where you don’t have to wear any formal dress and still you can go to the top.
This is the only profession where you get a chance to do new things everyday.
This is the only profession where you will face a new challenge everyday.
This is the only profession where you can create a song and sell it over the table instantly.
This is one of very few professions where..
I can keep writing.
Did you attend school for fine art or design or Communications?
Yes, Govt. College of Art & craft, Kolkata.
You have won so many awards etc. How has that impacted your career?
If you do great work, it may convert to awards. And if you win an award it leads you to do more great work.
Do you think brands whose advertising wins awards, do well in the market?
Of course! I strongly believe. There are plenty of examples in the Ogilvy world.
Were there any particular role models for you when you grew up?
Charlie Chaplin, Mother Teresa.
Who was the most influential personality in your career in Advertising?
My first boss – Avik Bindu, who believed me.
Where do you get your inspiration from?
Everywhere, from balcony to terrace, from fish market to local saloon, from restaurant to mom’s old trunk, from petrol bunk to cricket ground, from swimming pool to karate class, from movie theatre to street food vendor, from second hand book market to hospital, from school bus to collage hostel.. This list is never ending.
Tell us something about the work environment at your agency…
Oh, what can I say about the Ogilvy environment? It is a magic world. Whatever experiment you want to do, you can do. Nobody stops you.
Do you have any kind of a program to nurture and train young talent?
Yes, I always listen to them very carefully, trying to understand their passion. Provide them every possible support bundled with plenty of opportunity.
Until they started swimming.
What do you think of the state of Print advertising right now? At least here in India, the released work is most often too sad?
Somehow it is true. Advertising is changing day by day. New mediums are taking place. Future of advertising may be one to one advertising. Print certainly lost some glory. But I think it is a phase going on and it will pass soon.
Any notable digital campaigns?
I did many nationwide campaigns across mediums so digital is a part of them.
What advice do you have for aspiring creative professionals?
If you are not really passionate about it don’t get into it.
What is your dream project?
I believe in real projects and all real projects are my dream projects. Because in every project there is a chance to change the people’s mindset.
Mac or PC?
MAC of course!
Who would you like to take out for dinner?
What’s on your iPod? Spotify?
Bollywood song, Coke studio, Bengali classics etc.
What’s your Twitter Handle? Instagram?