Advertising Agency: Raediance, Delhi, India
Creative Director: Sanjeev Saikia
Art Director / Illustrator: Chitra Gupta
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Abhijit Karandikar : Interview with an Art Director/CD
Why are you into Advertising?
Because I just love it!
Did you attend school for fine art or design or Communications?
Yes, I hold a bachelor’s degree from Sir JJ Institute of Applied Art.
Tell us about your awards?
One show, Cannes, Clio, Asia Pac, London International, WPP, Ad Fest, Kyoorius, among others.
But I still cherish first ‘CAG’ award which was a ‘must have’ in the 90’s.
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Sankara Eye Hospital by WaterCrab, Bangalore
Advertising Agency: Watercrab, Bangalore, India
Creative Director: Jeevan Sebastian
Art Directors: Shylesh Kumar, Pratheek Unnikrishnan
Copywriter: Sheenginee Bhattacharjee
Jaikishan Patel : Illustrator
An observer, born and brought up at Raigarh in the region of Chhattisgarh India, practices in the field of communication design. Believes in design as a part of life.
Graduated from D J Academy of Design, Coimbatore in 2011. After a short experience of 2 years working in Design industry, currently perusing masters in design at Industrial Design Centre, IIT-Bombay, Mumbai.
Communication Design As I love it and I see it everywhere.
I am a human being, love to observe, experience and practice design. Focused in communication design, I believe if there is an honest (at times appropriate) communication, life can be understood very easily.
Why are you a Graphic Designer?
Because I love it and I see it everywhere.
Did you attend school for fine art or design?
It took me about 3 amazing years after finishing my higher secondary ‘education’ to find out that what I love to do can actually be the part of my education too. I spent 4 years, trying to practice communication design at D J Academy of Design (DJAD) Coimbatore, in southern India. And currently further exploring at industrial design centre (IDC), IIT Bombay in Mumbai.
You have a distinct style of Design. How long did it take you to develop your style?
I believe that the style is something that develops on its own by the circumstances we work in. I am experiencing in different parts of India that are full of rich and contrasting stories. They all excite me to explore.
EDIA POSTER :
CONNECT WITH THE DOT
CHALLENGE
The importance of voting is something that is not considered to be of much
significance to most of the people. 45% turn out during the previous Lok
Sabha elections states the sorry figure. To defy that logic, Visual
Communications wanted to create a communication that urged the people to
vote. The voting day was declared a holiday in the agency.
SOLUTION
A poster was created with INDIA written in Hindi with the dot missing. The
concluding line says – one dot of yours can change the face of the nation.
The poster was put up in various offices and restaurants adjoining our
agency in Andheri East.
RESULT
The communication was well appreciated and resulted in 53.6% voting from
Andheri East.
CREDITS
CREATIVE DIRECTOR – ASHESH MALLICK
ART DIRECTOR – JAYESH SHRIMALI & ASHESH MALLICK
COPYWRITER – ASHESH MALLICK
Samidha Gunjal : Animator, illustrator, Artist
She hails from a small town, and was born to a doctor couple, having said that she is always extremely passionate about her own creative career path. She chooses to display her thoughts through her illustration work. Post her Architectural days she did her Masters in Design with a specialization in Animation from IDC, IIT Bombay. Now working as a freelance artist mainly into illustrations, 2D animation, comic art and painting.
Why are you an Illustrator?
It was child’s play in the beginning; I started writing the stories from my childhood and loved to read kids novels. Spent hours trying to understand the concept of story telling. Going ahead with the passion I choose to create my own illustrated world by story telling and drawing. After completing my Architecture, I got into IDC, IIT for my further studies in Animation. While working on concept art I realized the passion for Illustration and I made my illustration work my medium of communication. With the great admiration from my faculties I went ahead and illustrated my first Children’s book for Scholastic.
Diwali Spec by Wex Inc. Kolkata
Advertising Agency: Wex Inc Advertising Pvt. Ltd.
Creative Director: Suman Das
Art Director: Ayan Chakraborty
Copywriter: Suman Das, Somrweeta Mukherjee
Designer: Sandip Basu Mullick
Visualizer: Abhijit Das
Spec PSA for organs/blood donation
As we all know Bollywood movies, songs & dialogues are Most popular in india & across the world. This ad campaign spreads awareness amongst public to donate organs/blood by using famous songs & dialogue of bollywood. The interesting lines engages the youth which is there on social media and connects with there psyche effectively.
Advertised brand: Public Interest
Advert title(s): Donate Organ/Blood
Concept / Copywriter: Shankar Choudhary, Ashwin Hirwe
Art Director : Ashwin Hirwe
Additional credits: Sourya Bhattacharjee
Minal Dusane Mali : Illustrator & Graphic Designer
Minal Dusane Mali is a Mumbai based aspiring illustrator & Graphic Designer. She is also a co-founder of ‘Yomy Designs’. Her passion for art makes everything easy for her. She loves to experiment with different styles & various mediums. Her expertise lies in Character designing, Story-boarding & Vector Info-graphics. She has worked with variety of clients that includes Reliance Digital Tv, HPCL (Hindustan Petroleum), TVS Scooty Pep, 48 Hours Film Project, Axe Deodorant (HUL), Asian Paints, Bajaj Allianz Travel Insurance, AD2Campaign, Nimbuzz, Dum Maaro Dum Movie, Bombay Se (Dubai), Ekam Amritsari Kitchen, Godrej Hair Dye etc.
Why are you a Graphic Designer?
I believe, illustrations & designs are a strong medium of communication. Right from my childhood days, my frequent visits to art schools & exhibitions inspired me to take graphic design & illustration as a profession. I developed a strong liking for the subject by constant practice & improvisation. For me it’s a way to express my ideas & thoughts.
Did you attend school for fine art or design?
Yes. I graduated Bachelor in Fine Arts from Sir J. J. Institute of Applied Arts, Mumbai. Having spent 4 years at the art collage I honed my design skills and also learned the practical application of my creative ideas.