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Flipshope : A Chrome Extension for Shopping

Case Study, Digital, , one comment

Extensions are small software programs that can modify and enhance the functionality of the Chrome browser. They aid you manifest and customize your own feed according to your prerequisites and make surfing easier and superior.

With acquisitive e-commerce sites clutching the whole community similar to more of western ethos & philosophy and considerable alteration in people’s preference and life style, there has been a phenomenal revolution in marketing world flipshope.com is one of the most advanced extensions on Google Chrome designed basically for shopping and a lot of other commitments. It has been developed exclusively to give propositions to customers and ensure to have a sustainable and effective long lasting marketing experience.

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Are you a Doer?

Digital, Sponsoredno comments

The awards season is here. All the year long, now. Will you create something unique, or will you just buy the awards’ almanacs. Get that great idea of your’s executed. Be a doer. Doers do today what the rest of us leave for tomorrow. Doers aren’t unique. Anyone can be one. All you have to do, is do. Think of a nice idea, pick your Lumia 640 and shoot it. Manage your awards deadlines with the built in calendaring. The Outlook email is a true push email to ensure you never miss an awards day notification. Go to Goa to write your campaign. Use the excellent Skype to chat with your team mates. The Lumia 640 and Lumia 640 XL will help you be a doer, giving you the freedom and flexibility to choose when and where you want to get things done.

Lumia 640 and Lumia 640 XL give you a long-lasting battery, great imaging features, single and Dual SIM for 3G and LTE, and signature Microsoft experiences such as Office, OneNote, Outlook, Skype and Cortana built in. Use the Bing Maps to drive you back to your office via your chosen routes. And finally when done, send your entry via Outlook email.

Check out what being a Doer is about.

http://youtu.be/WwY04RcMBAA

 

 

Shubhankar Shirsekar : Illustration

Illustration, Interviews, , 2 comments

Shubhankar is an aspiring Illustrator/Visualiser from Mumbai. His expertise lie in vector graphics and he is a big fan of the nineties’ cartoons. Right from his childhood he used to admire Lord Shiva and his stories always used to entertain him. So most of his illustrations revolve around Lord Shiva and his different avatars. He love dogs alot and tries to help the strays in every way possible. Apart from that he is a State champion in boxing, he likes to sing, is a hardcore gamer and most importantly, very curious.

Why are you an illustrator?
Right from my childhood I liked to draw, there was not a single wall left in my house where there was no doodle of mine. In my native place there is temple of Lord Rama and inside that temple are many beautiful paintings related to Lord Rama and his noble deeds. Those painting are definitely one of the major factors why I am an Illustrator.

Did you attend school of fine art or design?
Yes I attended Asmita Applied Art Academy which is in Dadar. There I learned the aesthetics of art and design.
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Business Standard ‘Quiz’ by Doosra

Creative, , , 5 comments

The brief was to project the quiz as a tough one for serious quizzers, and also retain an element of fun for non-serious quizzers.

We created a 3-ad campaign for the regional rounds followed by one more for the national finals.

The client also wanted a backdrop at the event to promote the Business Standard brand as well as the sponsors.

Rather than do a standard backdrop with just the logos, we decided to make the backdrop a quiz in itself. Each panel holds a lateral clue to a well-known brand-name. Some of the clues are simple and straightforward, some require a bit of thought, and some are for die-hard quizzers, who can connect the clues to the story behind the brand-name. The backdrop became the audience round for the quiz.

The National Finals had a different backdrop. An A-Z culled from brand logos. The audience had to identify the logos.

Agency: Doosra
Creative team: Kaevan Umrigar, Ganesh Naik, Dayanand Chilka

Bs Quiz 2015 Northern Region Color Option Press Ad 16 x 25 cm-02

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Jayesh Sivan : Illustration

Illustration, Interviewsone comment

Jayesh Sivan is an illustrator and designer based out of Bangalore City, India. Graduated with an M.A. in Illustration from University For The Creative Arts UK, he is currently working as Visual Communication faculty with Srishti School of Art, Design & Technology. As a practitioner, his projects are ranging from Illustration, Graphic Design and Information graphics. His client list includes, Link Magazine Italy, Welcome Trust London, Puma India, Atlas Brands, Gravity Consulting, Penguin Books, Hachette Books, Rupa Publications, Kerala State Institute of Children’s literature (KSICL), Thaliru, Dc Books, Harper Collins, Rediffusion Y&R, Stylus Inc, Viamedia, BWW, Heartisans, MYO, Fabulloso, Opsbuds, Mahindra Retail etc.

Why are you an Illustrator?
I love drawing my surroundings, and I think only through images I can express these experiences and impressions. Considering illustration as a medium, I find it easy for me to integrate a story, mood, atmosphere, people, settings etc while trying to communicate an experience.



Did you attend school for fine art or design?
Yes, I graduated with BFA in Applied art from college of fine arts Trivandrum, and then I pursued an MA in Illustration from University For The Creative Arts Farnham, UK.


You have a distinct style of illustration. How long did it take you to develop your style?
Thank you, I think having an individual style is very important also style is something that evolves gradually and not overnight. I believe when some one given more importance to his individuality rather than craft, that is when personal style start evolving. If an illustrator thinks that, style is something happens overnight, then may be they are imitating some one else style.

Were there any particular role models for you when you grew up?
Though I was really interested in seeing Raja Ravi Varma’s realistic paintings when I grew up, I really don’t know if I had a role model of that sort. (more…)

Wex Inc : A Boutique Agency In Kolkata

Agency Profilesno comments

Wex Inc is a creative agency that focuses on effective communication giving the brands a unique identity. Art, music, books a typical Bong environment keeps the work space alive. A team of dedicated professionals make sure no matter what the outcome is the creative instinct never gets affected. We emphasise on the thought process and are always on the lookout for good thinkers. Our expertise lies in advertising and branding communication, direct mailer and social media.


What made you start Wex Inc?
When my best friend Adarsh and I started looking for an agency, who will give us good concepts for our dream ventures Roads and Collegify, we were not getting what we wanted. While most of them concentrated on basic designs we were looking for good conceptual works. We finally decided that the best way to meet our demands will be to get the things done by ourselves. This is how Wex was born in 2011.


Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Yes, they are from the school of life. We do not hire people based on their portfolios and to know exactly how we pick them please apply. 

How would you define the design style at Wex Inc?
Here at Wex, we have a team coming from different backgrounds having plenty of stories to tell that gets reflected in our design. We never restrict ourselves to any particular school of design but try and explore as much as possible for the respective brand. 

What does Wex Inc. do which sets it apart?
We do not do different jobs but do ordinary jobs differently.
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Stop Female Infanticide by Independent Creatives, Pune

Creative, , , , , no comments

Advertised brand: Public Interest
Client: Balika
Advert title: Stop Female Infanticide
Advertising Agency: Freelance, Pune, India.
Art Director/Illustrator: Ashwin Hirwe
Concept/Copywriter: Amol Mahajan

In India, preference for a male child and gender-bias has corrupted our minds into ruthlessly killing girl child. This campaign appeals to put an end to this barbaric practice and give the girl child a future that she deserves. We know this world will never be the same without her. This Women’s Day, let’s pledge to save the girl child and celebrate the spirit of womanhood. Stop Female Infanticide. Happy International Women’s Day.

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Preeti Vyas : Interview

Interviewsone comment

D&AD
Judging Preview – DesiCreative
Preeti Vyas
Chairwoman and Chief Creative officer, VGC
2015 D&AD Crafts for Advertising Jury

Why did you choose a career in advertising?
I did not chose the advertising profession, it chose me. Serendipity landed me at the doorstep of Contract advertising and I ended up working for one of India’s most creative persons; Mohammed Khan. That started my journey in advertising and lead me later to Trikaya Grey advertising and I became part of the dream team there.

Did you attend school for fine art, design or communications?
I graduated from the National Institute of Design and specialized in visual communication.

What role models did you have growing up? Or who has been the most influential personality on your career in advertising?
From Contract to Trikaya Grey to VGC – All these have been most inspirational colleagues and mentors, and have shaped my view of communication strategy and design. Not to mention that they have helped hone, I hope, a fine eye for craft.

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