The brief was to project the quiz as a tough one for serious quizzers, and also retain an element of fun for non-serious quizzers.
We created a 3-ad campaign for the regional rounds followed by one more for the national finals.
The client also wanted a backdrop at the event to promote the Business Standard brand as well as the sponsors.
Rather than do a standard backdrop with just the logos, we decided to make the backdrop a quiz in itself. Each panel holds a lateral clue to a well-known brand-name. Some of the clues are simple and straightforward, some require a bit of thought, and some are for die-hard quizzers, who can connect the clues to the story behind the brand-name. The backdrop became the audience round for the quiz.
The National Finals had a different backdrop. An A-Z culled from brand logos. The audience had to identify the logos.
Agency: Doosra
Creative team: Kaevan Umrigar, Ganesh Naik, Dayanand Chilka
