Advertising Agency: Lucifer Labs
Art Director / Copywriter: Anantha Narayan
Monthly Archives: May 2013
Karuna Santha Laxative by Chirpy Elephant
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Digital creative: Siva Kumar
Illustrator: Sanjay Garud
Abhinav Kafare : Illustrator
Abhinav is a crazy person when it comes to his passions which include art, visiting new places and looking at the world through his illustrations and art.
Why are you an Illustrator?
I started out with fine arts and found out that I love illustrating as well. There was no clear cut transition but I feel that my grounding in fine arts has helped me with my illustrations.
Did you attend school for fine art or design?
I studied fine arts at Raheja School of Art.
You have a distinct style of illustration. How long did it take you to develop your style?
There is no specific timeline that I took to develop my style and I don’t believe in different styles but I believe that all styles are ingrained from the basic fundamental shapes.
Nippo Batteries by BEI Confluence
Advertising Agency: BEI Confluence Communications, New Delhi, India
National Creative Director: Anwar Abbas
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee
Dynamite Design
Dynamite is a full-service broadcast design and branding agency based out of Bombay. It helps television channels brand themselves, their shows, and related properties. Dynamite also assists brands like Smaaash and the V-Spot build their identity.
Is Dynamite Design primarily into identity design and brand communication? What all services do you provide?
Yes, we are primarily a branding company for the media industry. We provide full turnkey services for broadcast design such as channel packaging, show packaging, idents and promos (both live-action and animated), off-air design, and identity design. We even have a list of talented directors who have a long-standing track record in producing award winning ad-films and promos.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
We have a varied set of colleagues, most of them are trained in their particular skill set, some are self-taught, and all are passionate about what they do. Mostly, people have joined us from past associations and word of mouth. Two of our designers were recruited with the help of headhunters.
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Tulip Bali Spa by Chirpy Elephant
Corporate Executives who a visit to the spa is a far easier way to de-stress than fleeing life. Indian is renowned for people embracing sainthood/sanyas when fed up with life.
De-stress with our ultra – special Bali body massages, scrubs and wraps.
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Retoucher: Bala Ganesh
Photographer: Muthu Kumar
Sebin Simon : Interview with an Illustrator
Crazy Doodler, Fun Loving, Constant Learner, Loves woman with creative mind – In short a crazy guy next door.
Why are you an Illustrator?
I love to draw, paint and express myself through them. (And I really suck at other creative things like singing, writing etc)
Did you attend school for fine art or design?
Yes, I completed my commercial arts from L.S.Raheja (Worli).
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V20 Pure Grained Vodka by Blackpencil India
Advertising Agency: Blackpencil India / Leo Burnett, Gurgaon, India
Creative Directors: Shweta Ahuja, Shadab Abidi
Art Director: Rodrigues Robert
Copywriter: Raktim Chakroborty
Anubhav Knife Store by Eleven Brand Works
Anubhav Khatri came to us with the usual client problem. ‘I want instant fame for my store but I don’t have any money.’ Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him. We presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now Anubhav bBhai’s shop is the place to buy quality knives from in Agra.
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Abhishek Dey, Virendra Tivrekar, Sanjog Karulkar
Copywriter: Sambit Mishra
Photographer: Satya Gaud
Reconteur Walks by Eleven
Many of Mumbai’s iconic destinations were once named after prominent figures of the British Raj. However, post India’s independence many of these places were renamed after well-known Indian personalities. Through its walking tours, Raconteur Walks takes locals and tourists on the city’s journey from Bombay to Mumbai.
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra
Art Director: Sanjog Karulkar
Copywriter: Navin Chawla
Illustrator: Nishikant Palande
