Advertising Agency: Y&R Dubai, UAE
Creative Directors: Shahir Zag, Kalpesh Patankar
Art Director: Kalpesh Patankar
Copywriter: Shahir Zag
Planner: Nadine Ghossoub
Agency Producer: Amin Soltani
Photographer: James Day
Monthly Archives: January 2011
RIG Utility Clothing: A Brave New World by D&H
Advertising Agency: D&H Blurb, New Delhi, India
Creative Directors: Swami Anand Tirth, Vaybhav Singh
Art Directors: Dapinder Singh, Edmond Majhi, Swami Anand Tirth
Copywriter: Amit Karwasra
Photographer: Tarun Vishwa
Additional credits: Saumya Baijal
Top fonts of 2010 : MyFonts.Com
MyFonts’ parade of most popular fonts of 2010 is based on sales, so ultimately this is the list that customers/designers voted for. And a fascinating collection it is too, offering striking, charming and highly original faces for all tastes and budgets. Some trends? “Friendly and human” is big, with typefaces sporting rounded corners, soft silhouettes or hand-drawn letterforms. Scripts are going as strong as ever. And two cities have risen to prominence as typographic metropoli, 7500 miles apart: Buenos Aires and Berlin.
Not only was Brandon Grotesque the most successful new sans serif of the year, it was also the best selling 2010 release overall. Designer Hannes von Döhren took a fresh look at the geometric modernist classics from early twentieth-century Germany. Giving Brandon long ascenders and descenders, he took his cues from the more stylish and decorative typefaces of that genre, such as Erbar or Kabel. Brandon Grotesque makes sensible use of the compass and ruler: the geometric shapes were optically corrected for better legibility and harmony. The rounded corners lend the typeface a softer look in large sizes.
Al Mar’a : Prevent Domestic Violence
Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriters: Sree Rekha, Noufal Ali
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran
Ad Verbatim II
Terence is a very dear friend and a fantastic advertising creative. ‘Ad Verbatim’ is a series by his visionary mind.
I see you’ve got your helmet on today. Hush, don’t worry I haven’t seen a thing. And you haven’t seen my ballerina pose either. I’m not into ultra-feminine oomph and no one’s trying to win a Thai beauty pageant. I’m just straddling the fine line of a creative dilemma and that thing on my head is a grecian sword. I know it’s made in China, but so’s your helmet. How else would you deal with a brief that is a. non-existent and b. evolving ?
They tell you what they want from the noncommittal armchair and then change what they didn’t tell you when you do respond. C’est la vie ? Vie sucks. And mine’s a leech larger than life with a pharynx parched enough to paraphrase Coca-Cola.
(more…)
Sony Micro Vault : Noah’s Ark
Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun R Kumarasamy
Art Director: Noufal Ali, Satish Kumar
Photographer: Noufal Ali
Illustrator: Venu Gopal
Post Production: Renjith Pillai
Shailesh Chaturvedi : CEO Tommy Hilfiger India
Tommy Hilfiger was first launched in India in April 2004. Tommy Hilfiger Apparel, Handbag and Footwear collections are marketed by Arvind Murjani Brands Pvt. Ltd, a joint venture between the Murjani Group and Arvind Brands Pvt. Ltd . Today, the brand is available in over 1000 select points of sale covering over 98 cities across the country and, is known as the leading international lifestyle brand present in the country. Tommy Hilfiger has been a pioneer in India, bringing international concepts into the country ahead of its competitors. The brand’s persona is all about ‘Classic, American and Cool!’
What is Tommy Hilfiger’s positioning and marketing strategy for India?
We bring the international shopping experience to India. The same collection, the same store look, the same service standards as you see in any big city in the world; the same experience is brought to any Indian city by Tommy Hilfiger. We are a very high quality, premium brand for very stylish and cool people. We bring international fashion right on the home turf now! You wouldn’t need to wait to go abroad to pick up stuff for your kids… It’s all available here now!
Kalakar Studios
Advertising Agency: TCC Group, India
Creative Director: Arvind Ramalingam
Creative Supervisor: Vijay Vaidyanathan
Senior Art Directors: K.A.Shanmugavel, Krishnamurthy
Art Directors: S. Murali, Saravana Kumar, V.Vasan
Copywriter: Kenny Winston
Illustrator: Murali
Account Supervisor: V.S.Mohan
Account Executive: Savvy Durham
Kadambani by Ogilvy Gurgaon
Advertising Agency: Ogilvy, Gurgaon, India
Creative Directors: Jossy Raphael, Shailender Mahajan
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Illustrator: Krishnapriya
Typographer: Krishna
This week in advertising
We picked up an issue of India Today and scanned through the REAL ADS. The ads that get printed, released, that consumers see, not awards jury. We really liked those by Dove (O&M), Essar (O&M), and somewhat liked Singapore (unknown), Thomas Cook (unknown). It seems Ogilvy is still the only agency concentrating on creative. Good Creative.
(We deliberately left the MS Cloud ad by Wunderman torn, because we hate the front cover flip ads. Just HATE them. They screw our magazine reading pleasure)
