Monthly Archives: November 2010

MTVplay.in by Bates141

Agency: Bates 141
Creative Director: Abhinav Pratiman, Kigan, Manan
Copwriters: Rajat Dawar, Abhinav Pratiman, Bhavna Kher, Riti Hamlai
Art Directors: Virendra Shinde, Diya Sarker, Saurabh Sankpal
Account Management: Anup, Parineeta, Sidhraj

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Killer Jeans by Grey

Advertising Agency: Grey, Mumbai, India
Executive Creative Directors: Karan Rawat, Rohit Malkani
Vice President And Branch Head: Harikrishnan
Art Directors: Karan Rawat, Suhas Panchal
Copywriter: Rohit Malkani
Client Services Director: Aparna. K
Account Supervisor: Kamia Wahi
Illustrators: Sanjay Shetye, Vinay Patil
Photographer: Prasad Naik

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The Life and Music of Indian Ocean (2008)

Review by Vinoo

Leaving Home : The Life and Music of Indian Ocean (2008)
Language : English / Hindi
Director : Jaideep Varma

This one will go right alongside ‘Buena Vista Social Club’ in my collection. Hats off to Jaideep Varma for a wonderful tribute to, arguably, the best band in the country. The passion with which the group makes their music is nothing short of infectious. The film begins wonderfully with various sounds, street calls, vehicle honks, hawkers singing, all of which could be music if seen the way it should be, culminating in the house where Indian Ocean has been jamming for years making the wonderful music that they are. The inspiration to the music that Indian Ocean makes has been varied, be it the ‘Ma Rewa’ from the people of Narmada, or ‘Kaun’ inspired by Kashmir, or ‘Kandisa’ pulled out from Aramaic, or the wonderful music for ‘Black Friday’ which is definitely one of those films where the soundtrack will be talked of much after the film’s lifetime. There have been moments when I have caught myself singing aloud ‘Ma Rewa’, ‘Kandisa’, ‘Bandeh’, ‘Tun tun tanaa na’ and lots more. It is music you just loved, music you couldn’t ignore, music you couldn’t slot. A lot of soul in the music they create. And what a wonderful tribute Piyush Mishra gives the band with his ‘Badtameezi’ comment which I will avoid translating cos it can’t be. Like the band members themselves confess  “None of us are among the best of musicians. In fact, we are all in the middle rung and just about mediocre. But when we come together we are a different animal, we create magic”.

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Yamaha Musical Instruments

Yamaha Musical Instruments are patronised by some of the most accomplished artists around the world. Yamaha Music Square stores are operated under the direct supervision of Yamaha, retailing some of the finest Yamaha musical instruments. The idea behind this poster campaign is to encourage young, budding artists to take to Yamaha. The campaign focuses on the ambitions of a budding artist, while making them relate to the affordablity of Yamaha products.
The look and feel is young and yuppie, lending to the appeal while the message is loud and clear. The campaign is not intended as a mainstay campaign. It is meant to create extensive visibility in activation opportunities among the youth audience.

Yamaha Musical Instruments are patronised by some of the most accomplished artists around the world. Yamaha Music Square stores are operated under the direct supervision of Yamaha, retailing some of the finest Yamaha musical instruments. The idea behind this poster campaign is to encourage young, budding artists to take to Yamaha. The campaign focuses on the ambitions of a budding artist, while making them relate to the affordablity of Yamaha products.
The look and feel is young and yuppie, lending to the appeal while the message is loud and clear. The campaign is not intended as a mainstay campaign. It is meant to create extensive visibility in activation opportunities among the youth audience.

Advertising Agency: Bold Creative Shop, Bangalore
Client: Music Square
Creative Director: Mahadev Kaushik
Art Director: Santhosh K
Illustrator: Santhosh K
Copywriter: Mahadev Kaushik