The one that kills the sour. Nirma Shudh Salt. September 3, 2010CreativeChintan Ruparel, Creative, desicreative, Illustration, india, indian advertising, Mumbai, Pranav Bhide, Santosh Padhi, Taproot Indiano comments Advertising Agency: Taproot India, Mumbai, India Art Directors: Santosh Padhi, Pranav Bhide Copywriters: Santosh Padhi, Chintan Ruparel Illustrator: Pranav Bhide