Saloni Doshi

Vans : Spec Work by Miami Ad School

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Copywriter: Yashashree Samant
Art Director: Xavi Ocaña, Adrianna Weinberg, Saloni Doshi
Professor: Austin DeJonge
Advertising School: Miami Ad School Mumbai, Miami Ad School Mexico, Miami Ad School Buenos Aires.

“We had to make sure skate consumers are aware of the Pro Classics and encouraged to wear them over others for their performance skate needs. We realised for real pros, skateboarding is more than a hobby, it is a sustainable mode of transportation. Vans collaborates with Google Maps to develop “Off The Road” the first navigation service for skaters with skate routes, a special skate view, and a cool way to own the streets.”

Merit Winner at One Show Young Ones

Made At Sea : Spec Work from Miami Ad School

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: Royal Bombay Yacht Club
Advert title: Made At Sea
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Saloni Doshi
Copywriter: Palak Kapadia, Shweta Nandakumar

Synopsis: The Royal Bombay Yacht Club, established in 1846, is an extremely premium sailing club in Mumbai. Entry to the club is restricted only to members and their guests. The current waiting time to get a membership is 150 years. This means that first generation sailors will probably never get to be a part of this community. To fix this, RBYC is waiving off the waiting time for a 100 new members.

RBYC, in essence, is a club that celebrates the spirit of seafaring. The only real criterion for being a member is sharing that spirit. It isn’t something you can buy your way into. In a series of print ads with the tagline ‘Made At Sea’, we position the club as one only real sailors have access to. The ads are in keeping with the brand’s tone of voice of exclusivity, elitism, legacy, prestige and even a slight snobbery.

Talk About Menstruation In The Open : Spec Work from Miami Ad School Students

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra

Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.

Take The Wheel : Spec Work from Miami Ad School

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advert title: Take The Wheel
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi

Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.