Pranita Kocharekar is an artist based out of Mumbai, India.
She grew up in a family full of artists where the walls of her home became her canvas. As she grew older, she learnt the language of visuals and as of today excels at expressing herself through visuals. She graduated from Rachana Sansad College of Applied Arts in Mumbai with a degree in Graphic Design and Type Design. By profession, Pranita is not only a Graphic and Type designer but also a self-taught illustrator and letterer. She documents her thoughts and observations every day on her public journal – Instagram. Pranita’s work has been commissioned by various brands like Vodafone, Chegg, Oreo, Quikr, Adidas, Netflix, Nivea, Dell, Lenovo to name a few. Pranita also collaborates with brands as an influencer. She donates illustrations for merchandising to Welfare for Stray Dogs from time to time. Besides brand collaborations, advertising and illustration projects, she also runs her own artist shop. Pranita enjoys exercising, meditating, reading books, watching films and playing with animals.
Why are you a Graphic Designer(an Illustrator)?
Because I enjoy drawing!
Did you attend school for fine art or design?
I attended school for Applied Art & Type Design. I taught myself how to illustrate after school.
You have a distinct style of Design (Illustration). How long did it take you to develop your style?
My illustrations always had a style right from the beginning – I always drew what felt comfortable. Eventually, I kept developing the style.