Pranita Kocharekar is an artist based out of Mumbai, India.
She grew up in a family full of artists where the walls of her home became her canvas. As she grew older, she learnt the language of visuals and as of today excels at expressing herself through visuals. She graduated from Rachana Sansad College of Applied Arts in Mumbai with a degree in Graphic Design and Type Design. By profession, Pranita is not only a Graphic and Type designer but also a self-taught illustrator and letterer. She documents her thoughts and observations every day on her public journal – Instagram. Pranita’s work has been commissioned by various brands like Vodafone, Chegg, Oreo, Quikr, Adidas, Netflix, Nivea, Dell, Lenovo to name a few. Pranita also collaborates with brands as an influencer. She donates illustrations for merchandising to Welfare for Stray Dogs from time to time. Besides brand collaborations, advertising and illustration projects, she also runs her own artist shop. Pranita enjoys exercising, meditating, reading books, watching films and playing with animals.
Why are you a Graphic Designer(an Illustrator)?
Because I enjoy drawing!
Did you attend school for fine art or design?
I attended school for Applied Art & Type Design. I taught myself how to illustrate after school.
You have a distinct style of Design (Illustration). How long did it take you to develop your style?
My illustrations always had a style right from the beginning – I always drew what felt comfortable. Eventually, I kept developing the style.
Were there any particular role models for you when you grew up?
My role models kept changing, but I was always inspired by people who had an undying spirit to keep moving forward.
Who was the most influential personality on your career in graphic design(illustration)?
My college Type Design professor – Mrs.Manasi Keni, she always pushed me to the edge of my abilities.
When did you start freelancing?
During my final year in college, 2014.
Was there any time when you wanted to quit graphic design(illustration)?
Not a single day! Of course I had times when there were creative blocks, but I never really wanted to stop drawing.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
I work with all of the above. When a project is interesting & the client/publisher/agency is fun to work with its a win-win!
Do you have clients who give you steady work or do you advertise for new clients often?
Yes, many agencies & clients come back for work. Though, I’m always a bit more keen to work with new people so I can explore newer opportunities.
How do you market yourself?
I upload a drawing a day on my social media feed, the project is called #pranitasdrawingaday – this enables me to constantly upload my work on the internet.
Other than that, I update my portfolio website from time to time.
Any other Indian graphic designers (artists) who you admire?
The list is long but Alicia Souza is on top of it!
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Design or any form of commercial art requires more than passion – if you’re willing to be discplined and hard working – the design career is perfect for you!
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
We are definitely developing – I have worked with a bunch of clients who fully understand why my design fee is what it is, they are willing to invest and are open to suggestions. Though, India is still developing and has a long way to go!
Mac or PC?
Windows PC! Love upgrading my system from time to time.
Who would you like to take out for dinner?
My boyfriend – we never run out of conversations.
What’s on your iPod?
The good life project
Whats your Twitter Handle?
@pranitart (same as Instagram)
Thank you so much!