Advert title(s): tic tac toe
Advertising Agency: paradigm plus, pune, india
Creative Director: nitin adake
Art Director: nitin adake, nikhil kukalwar
Copywriter: nitin adake
Illustrator: nitin adake, nikhil kukalwar
Additional credits: rajat sarkar, vinayak raut, vinay joy, tejas kalkar
India Creative Director
ING Vysya Bank ambient by JWT Bangalore
The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs.
The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information.
Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.
Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Akshay Shetty
Copywriter: Rohan Kodialbail
Axe Playboy by 22Feet
The Axe Effect Playboy Mansion
Brief: And and Vh1 Ticket to Ride is having a competition where they will be sending two lucky boys on an all-expense paid trip to attend the Halloween Party in the PlayBoy Mansion
Insight: The first thing you do when you get your hands on a Playboy is to head straight to the centre spread.
Idea: Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion
Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob
Additional credits: Karthik CK, Girish Mehta, Pulkit Rangwani, Srikanth Mattihalli, Raghunath J, Tom Jose, Shirley D’Costa
Sankara Eye Hospital by Watercrab, Bangalore
Sign to give vision to the blind
Advertising Agency: Watercrab, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Shilpin Patel
Additional credits: Mohammed Azhar
Karnataka Tourism by Stark, Bangalore
Advertising Agency: Stark, Bangalore, India
Creative Director: Sharat Kuttikat
Art Director: Santhosh. K
Copywriter: Sharat Kuttikat
Photographer: Nicolas Chorier
Karnataka Tourism by Stark Advertising, Bangalore
Advertising Agency: Stark, Bangalore, India
Creative Director: Sharat Kuttikat
Art Director: Santhosh. K
Copywriters: Sharat Kuttikat, Gitanjali
Illustrators: Santhosh. K, Sandeep Kottila
Swipe more. Get more.
Challenge: Promote Landmark’s Lifestyle Inner Circle Card, a membership card wherein every time you make purchases and swipe your card, you gain points, allowing you to win other products in the store.
Execution: Bags, furniture, shoes etc. were lazer-cut into the posters, literally giving the impression that the more you swipe the card, the more you stand to win. The actual Inner Circle card was then placed in the grooves, so that customers could even interact with the communication.
Result: The “Swipe more. Get more” communication stood apart from hundreds of other promo posters in the store and conversion of customers into the loyalty program increased twofold during the promotion period.
Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil kumar
Art Director: Kanickraj Samuel
Copywriter: Rohan Kodialbail
Illustrator: Kanickraj Samuel
Photographer: Jaggi
Additional credits: Tapas Guha
Azulix by Sorento
Big tablets, tough to swallow
Azulix. Looks mini, does plenty.
Advertising Agency: Sorento Health Communications, Mumbai, India
Creative Director: Rajesh Rai
Art Director: Siddhesh Kadam
Copywriter: Rucha Patil
Illustrator: Siddhesh Kadam
