Hiren Sonie

Desi Belle by AutumnWinter

The print campaign was designed with the core thought of creating a world that has been heavily influenced by the Western Fashion. To add the millennial connection to the campaign, we took the widely popular internet abbreviation WWW and gave it a new meaning – World Wide West. The campaign captures the essence of western fashion through a striking collection, jewelry, maps and decor items.

Advertising Agency: AutumnWinter Communications & design, MUMBAI, India
CCO & Creative Director: Karan Rawat
Jr. Art Director: Aditi Haldankar
Sr. Writer: Rahul Paul
Photographer: Priyank Nandwana
Sr. Account Executive: Yesha Kavaiya
Stylist (Harshad): Jimmy
Makeup: Gayetri Chakravarthy
Hair: Zeba Shaikh
Production & Props (Aura Production Thailand): Hiren Sonie
Producer (India): SpringSummer Films
Graphic Artist: Diwakar Jakkani
Photoshop: Naresh Berde
Retoucher(India): AVF Studio

Desi Belle
Desi Belle
Desi Belle

Sonari by AutumnWinter

Advertising Agency: AutumnWinter Communications & Design
CCO & Creative Director: Karan Rawat
Art Directors: Tejas Rane, Suhas Panchal
Senior Writer: Ribayah Memon
Photographer: P Pond Sr.
Account Executive: Yesha Kavaiya
Fashion stylist: Amonwan dolly Mirpuri
Stylist assistant: Nathamon Throngchak
Makeup Artist: Kitty
Hairstylist – Tanon Tanabhataravaratorn
Production: Hiren Sonie / AL2U Production Bangkok
Producer: SpringSummer
Retoucher: P Pond
Photoshop & retouching / autumnwinter: Naresh Berde
Graphic Artist / autumnwinter: Diwakar Jakkani

Women are judged all over the world for their looks, be it the colour of their skin, their features or body type. These print ads are made to break such stereotypes. To show the world that each woman is beautiful in her own way. That real beauty lives within. That it’s important to love yourself and embrace your flaws, for all of it together is what sets you apart.

Sonari by AutumnWinter
Sonari by AutumnWinter
Sonari by AutumnWinter
Sonari by AutumnWinter
Sonari by AutumnWinter

Desi Belle by AutumnWinter, Mumbai

Advertising Agency: AutumnWinter Communications & Design
CCO & Creative Director: Karan Rawat
Art Directors: Karan Rawat, Naresh Berde
Senior Writer: Ribayah Memon, Rahul Paul
Photographer: P Pond Sr.
Account Executive: Yesha Kavaiya
Fashion stylist: Amonwan Dolly Mirpuri
Stylist assistant: Nathamon Throngchak
Makeup Artist: Kitty Hair
stylist: Tanon Tanabhataravaratorn
Production: Hiren Sonie / AL2U Production Bangkok
Producer: SpringSummer
Retoucher: Punit Chhag
Photoshop Artist: Naresh Berde
Graphic Artist: Diwakar Jakkani

Desi belle by AutumnWinter