TITLE: Ye Toh Aisa Hona Chahiye
RATIONAL:
This ad campaign spreads awareness amongst public about several serious issues like child marriage, safe sex, black money, etc. that persist in our society. The campaign serves the purpose from a fresh perspective. The quirky lines engages the youth which is there on social media and connects with there psyche effectively.
CREDITS:
Ad Agency: Independent
Art: Nikhil Kukalwar, Ashwin Hirwe
Copy: Amey Pendse, Amol Mahajan
Others: Kunal Bansode
Advertised brand: public_interest
Advertising Agency: nikotin Pune India
Art Director: Nikhil Kukalwar
Copywriter: Saurabh Kirtane
Photographer: Ashwin Hirwe
Additional credits: Amey Pendse
Elections in India, one of the world’s biggest democracies, often suffer from malpractices such as politicians buying votes from the needy masses for a few hundred rupees per vote. Democracy of Truth, an initiative by nikotin, aims to create awareness during the coming elections about this detrimental practice that eventually leads to the appointment of corrupt people in positions of great power, despite a severe lack of credentials.
