A designer with a strong passion for surrealism, currently working in Designflyover (Mumbai, India.)
She focuses on typography, branding, packaging, and illustration and believes that design is an opportunity to tell a story, communicate an intention and provoke thoughtful action while being creative.
Why are you a Graphic Designer?
I was that artsy creative kid in school, who loved drawing and craft classes.Everything else has grown from there; the only that has been consistent is having an unwavering passion for art. I’m lucky that my parents have always supported my interest in the arts even though they don’t belong to creative career fields. I joined Abhinav an art school in Pune and was then introduced to various fields like painting, sculpture and commercial arts. I was unaware of graphic designing, until my third year in art school. After graduation, I decided to join a design studio to explore graphic design. It was a good experience and I learnt a lot there and my journey as a graphic designer started.
Did you attend school for fine art or design?
Yes. Abhinav Kala Mahavidyalaya, Pune.
You have a distinct style of Design. How long did it take you to develop your style?
I don’t have a particular style, it varies from project to project. I am always inspired by surrealism, so I try to incorporate it in my work.
Were there any particular role models for you when you grew up?
I think all the people around me have always inspired me in some or the other way, and that reflects in my work.
Who was the most influential personality on your career in graphic design?
I am a huge fan of Jessica Walsh’s work. I am fascinated with her idea of ‘play’ in work. It really allows the brain to make unique, interesting and fresh connections between things. I also admire the work of Paula Scher, Stefan Sagmeister and Noma Bar
Was there any time when you wanted to quit graphic design?
No. I feel that designing helps keep me sane when the world around me seems a bit chaotic. It transports me to another world.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
I always prefer design studios over ad agencies.
Any other Indian graphic designers who you admire?
Sameer Kulavoor, Alicia Souza, Sarang Kulkarni.
What advice do you have for aspiring creative professionals?
Trust your gut instinct. Love what you do. Learn from everyone who is willing to teach you. Learn from people you admire, from the people you don’t admire. Keep your eyes open and be willing to do what others aren’t and you will stand out.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Yes, I think the scenario is changing, some clients do look at design as a communication tool and they are open to new ideas and also invest a good amount in it.
Mac or PC?
Mac
What’s on your iPod?
Lana Del Rey, Adele, Coldplay and Coke Studio.
Whats your Twitter Handle?
It’s ShreyaGune. But I am not active on twitter.
Very Nice Work.( Cline work )