Interviews

Nikhil Kashyap : Copywriter Content Creator

CopyWriter, Digital, Interviews2 comments

Nikhil is a copywriter/ content creator from Bangalore. He’s more an introvert and can appear to be reserved initially. Cycling and photography are two of his interests that’s perused actively. His dog cookie plays a vital role in his life. In short, he’s a proud foodie, avid reader and a person who has a keen interest towards the spiritual side of life. 

Why are you into Advertising?
I have a strong aversion to routine. The fact that each day in advertising holds something different is the main reason for me to be in this profession.  

Did you attend school Communications School or BMM or Literature..?
I did my BA in Journalism, and yes Literature was one of the subjects which I studied during the course of my under graduation. 

What makes a good writer?
It’s been 5 years since I’ve taken up writing as a profession. I will need a few more years of experience to answer this question with absolute confidence. As of now, I personally feel a good writer is one who keeps his/ her/ other writing simple, thoughtful and impactful.   

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Shreya Mujumdar Illustration

Shreya Mujumdar : In Conversation With An Illustrator / Graphic Designer

Graphic Designer, Illustration, Interviews, Student Workno comments

Shreya Mujumdar is a communication designer navigating her way through different disciplines, focusing on illustration at the moment. Professionally delving in visual merchandising, she finds joy in watching animated movies and learning about different cultures.

Why are you a Graphic Designer?
I have always been interested in art and design from a young age and knew I wanted to do something in the creative fields for sure. Graphic design serves as an outlet to my ideas and helps give a visual identity to my thoughts. In some ways, my work is an extension of my personality.

Did you attend school for fine art or design?
I am currently a final year student at the National Institute of Fashion Technology pursuing B.Des in fashion communication.

You have a distinct style of Design. How long did it take you to develop your style?
My approach towards design depends a lot on the brief/requirements of the task at hand. As a designer, it is important to first consider the purpose of design. Once that has been established, I try ways in which I can incorporate my sense of style into the work. There is a certain aesthetic that I lean towards, either clean & simple or an illustrative approach. As I began working on different projects, my style kept developing on its own. Its been 3 and a half years of academically pursuing design which has brought my design where it is today.

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Aashi Bhaiji Graphic Design

In Conversation With Aashi Bhaiji : Graphic Designer

Graphic Designer, Interviewsno comments

Aashi Bhaiji, 22, is a Visual Designer based out of Bangalore. She has always been fascinated by how design constantly impacts and enriches the quality of life. It is this idea that encourages her to craft holistic, human-centered, delightfully simple and enjoyable experiences. For her, dance and outdoor activities keep her creative and she loves to bring fun ideas from them into her work.

She’s always up for some amazing conversations over coffee, loves clean workspaces and enjoys listening to music while working

Why are you a Graphic Designer?
I chose visual communication as my specialization in college. Communication design has helped me solve a problem or visualize my idea through a medium of my choice. Be it though film, photography, animation, a poster, book, illustrations, an infographic, a physical space to even an app or a website; it has helped me look at a problem from a broader lens and focus on delivering it’s essence / solution / message in the best possible way

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Krishna kumar

Krishna Kumar: Creative Director (Motion and Design)

Graphic Designer, Illustration, Interviews4 comments

Krishna Kumar is from Chennai, a self-taught 3D Motion and Graphic Designer. Who is a diehard fan of Dexter’s laboratory, Marvel and DC. He has started his career in the film VFX industry as a Compositor, Motion and Title artist. He then moved into corporate as a graphic designer and implemented his infographic skills in animation and became a Motion designer again. He is good at creating Explanation videos of products and he loves to create marketing and sales videos, product tutorials, brand and website animation, product prototype animations, etc.
He has fuelled by curiosity and passion for design and most of his skills are self-taught and all that he has learned has been extramural; outside the walls. He designs characters, paint, illustrates, storyboard and does visual developments and he has been working in the field of animation for the last 8+ years.
Currently, He is working as a Creative Director (Motion & Design) at an IT product based company AppviewX. He likes to learn new things and explore new mediums and love to be challenged.

Why are you a Graphic/Motion Designer?
 My interest in Art and Design roots back to my childhood where all the shows on cartoon network were quite inspiring and created enthusiasm in me to become what I am today!

Did you attend school for fine art or design?
 NO, I’m completely self-taught! I have completed M.A Mass Communication, however, my fortune led me to what I love.

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Harry Goswami : In A Chat With A Creative Director

CopyWriter, Creative, Interviewsno comments

Harihar Goswami is a creative professional oscillating between BTL and ATL campaigns for brands across the corporate spectrum. Currently working as a Creative Director at QED Communications, he transcends between the roles of a Copywriter, Director and Creative Director with ease and an ‘occasional’ lack of punctuality.

“I’m a bag of mixed popcorn – an advertiser for the butter, a poet for the cheese and a filmmaker for the salt! People around me will tell you that I’m someone who thinks everybody else is wrong and only I am right. They are wrong.
Politically opinionated, emotionally driven, humorously grumpy and chaotically organized – I could go on and on but eventually my list of catchphrases will run out and I still would not know how to describe myself.“

Why are you into advertising?
 Well, it’s the closest you can get to becoming an artist without actually being paid like one. Atleast that’s how it started for sure!

Did you attend school for fine art or communications?
 Filmmaking has been my dream from the beginning, and that’s how I ended up joining a communications institute in Delhi. Studied for a year, realized filmmaking or as a matter of fact – any form of creative expression cannot be taught – and decided to drop out!

How do awards impact your career as an advertising creative?
 Personally, I could not care less, as I don’t think awards in advertising make sense. We are driven by client needs and our job is to do what’s best for the brand – and that more often than not, is not the most creative! If anything, awards should be decided by a spike in product sales!

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Sayan Mandal : Graphic Designer, Illustrator

Graphic Designer, Illustration, Interviews5 comments

Sayan Mondal is a Kolkata based-creative freak-eccentric guy and a self-claimed graphic designer and digital illustrator. He is passionate enough in art and design and voices out his words through them along with the value-adding mechanism to mankind. In spite of scoring 88% in his board exam with the science stream, he did not pursue any other traditional career option rather moved ahead with his inner calling and chose Graphic Design. Though he did not attend any traditional design school, with the constant effort of self-learning and practicing hard he has acquired the skills of graphic designing and illustration. He loves to be around positive people, creative individuals and empowers others.

Why are you a Graphic Designer?
The Paramount purpose of a communication system is to deliver a meaningful message. Graphic design plays a powerful role in visual communication. Since my childhood, I have always felt an inclination towards observing things, looking at them hours and hours, maybe trying to have words with them. I feel they have their own words no matter they would be animated or non-animated. I’ve always searched for a medium to establish my observations and convey those obscured messages out of them which might add value to mankind. I feel, design especially graphic design and illustration give me the freedom and comfort to ventilate my pent up emotion, those imaginary messages and shape them the way I want. And an unavoidable passion for graphics has always driven me to stick to it and explore more.

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Prachi Deshingkar : Graphic Design

Graphic Designer, Interviewsone comment

Prachi, 25, is a scrupulous nerd who has come to Europe to follow her passion and learn more about the gastronomy & tourism industry. She comes from the serene city of Pune, located in the state of Maharashtra, India. A Graphic Design graduate from MIT Institute of Design, Pune and currently studying Brand Design Management: Food, Wine, and Tourism at IED, Barcelona. Life has always been about the finer details for her. As she studies her favorite subjects, wine & art, she finds her world, becoming more and more colorful, inebriating and inspiring.

She primarily works on projects related to Brand design, Strategy, and Marketing. She isn’t thwarted by the unexpected and refrains from developing a distinct personal style. She understands that it is the design problem that lays the dictum to the designer and not the other way round. What she loves about design is that it opens up the possibility to be a different person in a different world, every single day. She has had experience in the UI/UX and advertising industry and has worked on varied brands like LinkedIn India, Marico India, HUL, etc.

Why are you a Graphic Designer?
It has always been fascinating to see how each brush stroke changes a painting completely. Design became more fascinating than painting, because now I could ‘paint’ with more than just a brush.

Graphic Design is more of an emotional and personal process rather than functional and that’s what I love about it. It’s a visual communication tool that expresses a thought or an idea by taking into consideration the sensitivity of people and the society.

Did you attend school for fine art or design?
 Yes, I completed my graduation in Graphic Design from MIT Institute of Design, Pune. It’s where I built my foundation and explored my own design identity.

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Vineeth TP : Adaar VFX

Graphic Designer, Illustration, Interviewsone comment

After completing Visual Graphics and Animation course from Amrita Deemed University, my first job was at a local channel and later started a motion design studio “Mozione Media” with my friends .
In 2017 we started an advertising agency “Adaar VFX” with my friends.

Why are you creative?
May be I like seeing creative works very much. Just like completing every work and seeing what we have created.

Did you attend school for fine art or design or Communications?
I have already mentioned about the courses I have done in Visual Design.

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Saloni Ramteke

Saloni Ramteke : Graphic Design

Graphic Designer, Illustration, Interviews, Student Workone comment

Saloni Ramteke, 20, is an illustrator based in Mumbai. Her love for drawing put her on a path to study animation and eventually take up illustration. She enjoys watching anime, working out and playing on her Nintendo DS.

Why are you an Illustrator?
I don’t know how to express this better than just saying that I love to draw.
I was going to do medicine but realized at the last moment that it wasn’t for me and decided to do what I was truly passionate about which was animation.
Having studied it for the past three years, I realized that my interests mainly lie in illustration and pre production work and hence, decided to stick to that.

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Sneha Suresh

Sneha Suresh : Graphic Designer, Illustrator

Graphic Designer, Interviewsno comments

Sneha Suresh, 23, founder of Tucksac, has always been interested in the way that visual communication can push people to look at things in a different way. She takes her morning cup of coffee very seriously, loves indulging in a jar of Nutella and her Instagram feed suggests that she dreams in shades of turquoise. Much of her work is inspired by nature, history, oral traditions and art forms. Her immense love for colour and pattern reflects in her work.

“I am a visual communicator, illustrator and printmaker born and raised in Goa. I have a penchant for colour, pattern and hands-on work. I enjoy working with surface pattern design, illustrations, brand identity, layouts and typography for print media and textiles. I graduated with a B.Des in Visual Communication and Strategic Branding from Srishti Institute of Art,
Design & Technology, Bangalore in July ‘18 after which I worked as a visual communication designer for 7 months. I am currently based out of Goa, freelancing while also working on a brand that I started 5 years ago called Tucksac. My thesis and pre-thesis work in addition to self initiated projects that I’ve been working on in the past few months reflects my love for exploring different mediums, hands-on work and my passion for
working closely with culture, history, communities and their oral traditions and practices.

I love coffee, a clean/colourful workspace, enjoy playing badminton and practicing yoga, listening to music, spending time with my family and friends.”

Why are you an Illustrator?
With a penchant for colour, texture, pattern and text and image, I illustrate with the intention of using visuals to tell a story that looks at particular theme through a different lens. Since what moves people in every case is the unknown, I like telling stories through visuals that open doors for imagination in addition to creating awareness about a certain topic.

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