A seasoned wordsmith, Shouvik has spent a decade wandering in the world of Advertising & Marketing. Prolonged exposure to the madness has left him referring to himself in the third person.
Along the way, he has made friends with Burger King, Hersheys, Nestle, Bloomberg Quint, Times of India, Goodknight, Vodafone etc. He has also channelized his love for movies into movie channels like Movies Now, Romedy Now, MNX & MN+, spearheading their creative mandates in the process.
In terms of accolades, he has bagged a few Kyoorius Elephants as well as Spikes Asia award. He also came very close to winning a Nobel Prize, but then the alarm rang!
When he is not being chased by deadlines, Shouvik likes to Netflix & Chai. Once a vociferous reader, he now only has casual flings with books on weekends. His love for world cinema often takes him down rabbit holes, as he enjoys reading up about movies almost as much as watching them.

Why are you into Advertising?
To tell stories. Every brief is an opportunity to do so. Whether it’s through a TVC, a billboard or even over Instagram stories. The mediums are constantly evolving but the crux of it all still remains the same. Tell timeless tales in the shortest time possible.
Also, there’s no other job that pays you to stare at a wall during working hours.

Did you attend school for fine art or design or Communications?
I did my Bachelor’s in Media Science from NSHM School of Media Communication in Calcutta. Ours was the second ever batch. So one might say we collectively took a leap of faith. And it paid off.
The fun part however, was going back to college later on as the copywriter leading the account for my agency. From brochures to ad campaigns, I did it all for my college.

Balancer of work & life. Solo traveller. Team player.

Madhura Chakravarty is presently the Associate Creative Director of Monkey Wrench Communications in Kolkata. After a stint at Ogilvy & Mather in Delhi & Kolkata, Madhura realised she’s cut out for a hot-shop that is disciplined to create effective communication even on business cards. After working with brands like Vodafone, Greenply, ITC, Linc Pens, Polar Fans & more, she’s currently aiming to adapt the concept of ‘ikigai’ in life.

Why are you into Advertising?
Honestly, I enjoy the format of advertising which is largely story-telling for me first and then of course followed by brand building. Who doesn’t remember good stories? We remember our exchanges with co-riders, churan-wallahs and our grandmothers in greater detail than our lectures. An engaging narrative is certainly more memorable than a brand’s product window. It helps humanize a brand’s voice while building personality.

Advertising has the allowance of people from diverse backgrounds to arrive at a single platform and work towards a big idea – guitarists, CA professionals, professors, theatre artists – thus empowering the birth of a compelling story together.

I was very clear about being a copywriter after a group project in communication school demanded each of us to write a script on selling dark chocolate. The innumerable ways of selling chocolate to a teenager from 90 odd minds was a fascinating experience that went on to prove the collective power of many minds!

With around 12 years of experience in advertising, Madhumita says she’s only just begun. Utterly full of energy, Madhumita is passionate about life – wanting to devour every experience in all its depth and taste all that life to offer. She loves travelling but is equally happy doing that mentally with a voluminous book in her hand. She is quite comfortable taking up challenges, skydiving included, and that reflects in her work, life and choices. She would like not to be put in a box!

“We are all more alike than we know. So the lesser I say the better!“

Why are you into Advertising?
I stumbled into it, and isn’t that how most people get into advertising? In some professions like this, a big part of the reward is the work itself, like when you have a great idea. The satisfaction is tremendous. Of course, the unique challenges in advertising make it even more interesting, like your art partner always, diligently, typing out the copy you mailed him on the layout instead of copy-pasting it, and sending it to the boss, or worse the client, before letting you copy check! But beyond that, I find it a rewarding career, and as with everything else, perseverance and commitment pays.

Did you attend school for fine art or design or Communications?
No such luck. I nurtured my mind with a BA English Honours. And then ruined it all with an MBA [kidding].