Balaji is the Founder of Atma Studios which is a full-services branding studio that
practices Artistic Branding©. He is also the person behind the famous Quirky Invites, an ever
growing collection of quirky wedding invites which are a fusion of Indian art forms and modern
day creativity.
Why are you an Illustrator?
I love doing new things everyday. I would never lead a life in which I do the same things
everyday. So being an illustrator gives me an opportunity to do things differently every day.
Did you attend school for Fine Arts or Design?
I am a self-taught illustrator and I learnt by doing and out of interest.
You have a distinct style of illustration. How long did it take you to develop your style?
My interest towards the native Indian and International art forms led me into a journey of
self-learning and experimentation. That is evident from our design works.