Rago mein daudte phirne ke hum nahi qayal
Jab ankh hi se na tapka to fir lahoo kya he – Ghalib

Nasheet was born and brought up in Old Delhi. Doodling on his fathers important papers, novels, making mustaches and beards on faces of all the pretty girls in the magazines, he used to get lost in his own world. Living in a house in the shade of a huge tree, he could observe nature to his heart’s content.  Also, he thinks himself lucky to have observed old Delhi’s very rich and unique cultural heritage so closely.

After completing his BFA, Nasheet became restless within a month and joined McCann Erickson, Delhi. Since then he has been trying not to create ads. Instead of creating something which looks like an ad, he tries to make something that is less boring, looks more welcoming and entertaining but does not, from any angle, look like an ad.

Currently Nasheet is working as a senior art director in Ogilvy & Mather, New Delhi. He is really happy and he is enjoying his work. But his doodles are becoming restless day by day, looking for new companions in different materials, colors and spaces.

Why are you into Advertising?
Because advertising is the only industry where my hobbies come first. I don’t work in a bank so I can take my hobbies to work. I can make a painting, watch movies or do whatever I enjoy in my office and in doing so I can come up with much fresher ideas, which is good for all of us.

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