Why take your headache out on others?
Advertising Agency: Grey Worldwide, Gurgaon, India
Creative Directors: Amit Shankar, Uddalak Gupta
Art Director: Thupten Londhen
Copywriter: Richie Arora
Monthly Archives: January 2013
Viswaprasad Raju : Interview
Interview of Viswaprasad Raju– Senior Lead-Creative Process at Doo Creative, Hyderabad
I was born in a remote village in East Godavari, in Andhra Pradesh, and brought up in the outskirts of Hyderabad: around the Golconda fort in the Army quarters skirting the fort walls and around factories in Jeedimetla, thanks to my father’s stints with the Army and with HMT. I used to sketch when in school, which I started again. With more travel, I started writing travelogues. I’m currently working on a screenplay. I live with my family – grandma (95 and going strong), parents, wife, two daughters, a scurry of squirrels and a dream of going back to Europe or the National Parks of Central India whenever time permits. I collect coasters, am passionate about Tennis and I have plans to come up with creative products, say calendars and diaries using my sketches. If you find advertising missing here, read on.
Why are you into Advertising?
Somebody told that it’s a job where you can have the most fun having your clothes on. I bought into it. It is, to an extent. When your hobby becomes your job, it’s no longer a job. I am living my dream, no regrets.
Volkswagen Tuareg by DDB Mudra
Cornering lights now standard on Touareg.
Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
Creative Director / Copywriter / Art Director / Illustrator: Raylin Valles
Art Director / Illustrator: Rajit Gupta
Win One Die Happy!
The D&AD Awards 2013 are open for entry.
Enter by Wednesday 30 January 2013.
The end of the world may be nigh, but our D&AD winners couldn’t care less. They can Die Happy.
“Titled Win One, Die Happy the video is a irreverent poke at the creative industry’s love of the Pencil, featuring top creative talent content to be hurtling towards an early demise – happy in the knowledge they won at D&AD.”
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Fuji Film by Grey
Advertising Agency: Grey, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Directors: Rohit Malkani, Karan Rawat
Creative Directors: Bhavesh Kosambia, Sachin Kamath
Copywriter / Art Director: Surendra Gohey
Photographer: Prasad Naik
Valiyaveetil Sanoop : Interview
From Payyanur, village in Kannur, Kerala. Started career with JWT Bangalore and now working as a senior visualizer at O&M Bangalore.
Why are you an Illustrator?
Because i love illustration, more than being an illustrator, i would like to be an art director
Did you attend school for fine art or design?
Yes i did. Got graduated in Applied Arts from college of fine arts, Trivandrum. Kerala.
Dainik Jagran Chat Puja by McCann
Excellent work with Indian art. Wish more print would be like this.
Probase Machos Boxers packaging by Happy Creative
Client Name: Basics Life
Ad name: Probase ‘Machos’ boxers packaging
Agency : Happy Creative Services India Pvt. Ltd.
Agency location : Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Designer: Viduthalai Raj M
Art Director: Viduthalai Raj M
Copywriter: Athul Chathukutty
Illustrator: Vinayachandran T
Studio Head: Ramakrishna R
Account Executives: Vigya Atri, Ajay Kumar A
Account Supervisor: Neelima Kariappa
Probase, the hi-fashion streetwear brand from Basics Life, was launching their new range of light and comfortable cotton boxers for men. Continuing the brand tradition of breaking the retail industry clichés, Basics Life wanted a catchy, innovative packaging for the same. And we were only too glad to oblige.
To highlight the lightweight, airy nature of the boxers, we designed the pack to mimic the only other product that sold thin air – the potato chips packet. Quirkily and aptly named Machos, the package combined characteristic Probase wit and bold aesthetics to delectable effect.
The design proved to be a rip-roaring success at the stores, with the customers loving the irreverent humour and handy convenience. With over 2000 units sold in just 4 months since release, Machos ended up being one of the season’s bestsellers from the Basics Life stable, a lot like hot chips.
Kerala Tourism by Stark Communications
On the eve of World Tourism Day 2012, the UN Secretary-General Ban Ki Moon’s message highlighted the fact that everyone has a role in sustainable tourism. He went on to add that every action counts and that this year, one billion international tourists will travel to foreign destinations. Imagine what one act multiplied by one billion can do?
Advertising Agency: Stark Communications, India
Creative Director: Shelton Pinheiro
Associate Creative Director: Ajith Gopinath
Art Director: Madhu AV
Copywriters: Ajith Gopinath, Shelton Pinheiro
Photo Manipulation: Muhammed Akbar
Amod Dani : Interview
Amod is a Vice President & Senior Creative Director at Contract, Mumbai
Amod is a simple guy who just wants to be happy doing some good work and making some long-lasting friends in the process.
Why are you into Advertising?
I can give a long spiel in response to this question but the simple truth is that I am in Advertising because I knew this is what would make me happy. I have always enjoyed watching great ads, and Piyush’s work for Fevicol truly inspired me to take the plunge into this mad world. I am in it because I find my source of happiness here.
Did you attend school for fine art or design or Communications?
I did do my stint at Mudra Institute of Communications, Ahmedabad.