An alumnus of the College of Fine Arts, Trivandrum.
Then, had a fabulous year and a half as part of the Kerala Forest Department, where I fully indulged my passion for wildlife photography. And enjoyed living in the middle of a forest.

 Beginning my advertising career with JWT, Bangalore, I have had satisfying stints with Lintas, Leo Burnett and Ogilvy & Mather in Mumbai.
Currently, with DDB Mudra, Mumbai, and handling Volkswagen.

Have been lucky to have worked on a wide selection of brands, like Cadbury, Bajaj Pulsar, Van Heusen, Kingfisher, McDowell’s, Complan, GluconD, Castrol, Red FM and Adidas

Been awarded at places like Cannes, Adfest, New York Festivals, The Work, abbys, effies and emvies.
Photography, music, painting and traveling are my passions.

Why are you into Advertising?
I love adverting. That’s why I am in advertising: )
Coming from an art family background, I consider myself very lucky. Both my parents are enthusiastic about the arts. Father is a talented painter and musician, while my mother is a trained Kathakali dancer.  My initial plan was to join the Pune Film Institute (FTI) and study Direction. While I had some time for the entrance exam, someone told my dad about this Fine Arts college and he insisted I attended the entrance exam. And what do you know, I got in.
I found the campus and the people around interesting. Especially the library there. I was spell bound by their collection and loved browsing their advertising manuals.
Going through those books almost gave me a high. And before I knew it, I was totally hooked.

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