Monthly Archives: October 2012

Anjani Scrubs by Makani Creatives, Mumbai

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sonali Pailkar, Prasad Rao
Copywriter: Sonali Pailkar
Illustrators: Bhavik Panchal
Retouching: Sunil Tank

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Anti Piracy by Makani Creatives

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Prasad Rao, Asma Batliwala
Copywriters: Asma Batliwala, Kshitij Barot
Illustrator: Aditya Chari

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Acigel MPS by Makani Creatives, Mumbai

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Dhrupal Mehta, Prasad Rao
Illustrators: Ankit Mehta, Shail Dave
Additional Credits: Sunil Tank

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Van Golsalves : Interview with an Advertising Art Director

“I’m a little crazy and a little funny and a little musical and a little cartoony and a little anti-social and a little kid.”




Why are you into Advertising?
I’m not into advertising. Who said I’m into it? Sue them.
 I’m into music and drawing and sarcasm.

Did you attend school for fine art or design or Communications?
Yes I did attend a commercial art college but it was totally useless.
 The best artists are the ones for whom art comes from within.
 Luckily my bad college in a way helped me from becoming stereotypical.

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Break Up With The Wrong Bra

PROBLEM:
Lingerie brand amanté has enjoyed considerable success since their launch in India 4 years ago. Keen on taking the brand to leadership status in the country, amanté wanted a campaign that would educate women on the importance of wearing the right bra. As inner wear is still considered a delicate subject in India, communication had to be bold yet relatable.

CREATIVE SOLUTION:
Working out of a common yet lesser-known statistic that 8 out of 10 women are wearing the wrong sized bra we conceptualized a campaign that urged women to come to terms with this fact and BREAK UP WITH THE WRONG BRA.

In order to stand out from conventional innerwear advertising, we decided to showcase real women talking about relatable bra problems. Print, outdoor, activations and digital banners lead women to a microsite (www.breakupwiththewrongbra.com) loaded with information, encouraging them to evaluate their current lingerie choice.

CREDITS
Client: amanté Lingerie
Creative agency: Happy
Chief executive officer: Kartik Iyer
Chief creative officer: Praveen Das
Chief operating officer: Siddartha Roy
Strategy: Ravi Bhat
Client servicing: Shweta Goud
Art director: Aswin Sridhar
Copywriter: Megha Ramesh
Photographer: Suresh Natrajan

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Volkswagen Jetta by DDB Mudra

Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Copywriter / Art Director: Sreejith Kodoth
Computer Artist: Y. Dhaneshwar Singh
Vice President: Anurag Tandon