When most of my family were dabbling with their left brain I was skewed towards the right. Gandhi Jayanti liberated me! On that very day I decided that becoming a CA was not my cup of tea and promptly told my mother that all I wanted to do was paint. Her answer was as conventional as I had expected, “Beta! We are middle class South Indians! We know nothing about business. Who will you sell your paintings to?”After a yearlong war she finally relented and I enrolled myself for commercial arts. (It was the commercial side of art which convinced my mother that I will at least have a job.)
Now, after almost 12 years in advertising, out of which 10.5 wonderful years at Leo Burnett, which have seen my journey from a trainee to a creative director, I love every bit of my life in advertising.
I am also very passionate about all the other forms of art apart from advertising.  It reflects in my blog ‘WindowSeat’ which is all about life and design. My home (which I decorated myself) was chosen as the top 5 studio homes in Asia by Apartment Therapy and this encouraged me to become a contributing writer to an Interior Magazine in its DIY and colour features. Editorial Photography is my other interest and this has taken shape as a face book page called ‘No Makeup story’. I am also involved in the revival of art and craft in India with the ‘Happy Hands Foundation’.
Apart from all this I also give my best shot at being a good mother to my two wonderful children, a good wife to my caring husband, learn sitar and watch movies.
I also step in to help my husband and friends as a colour and production consultant for their films, Chillar Party and few McDonald’s commercials are there just to illustrate an example.

Why are you in Advertising?
Solving client’s problems gives me a high. Understanding the human mind and its behavior intrigues me a lot. A combination of both is what keeps me glued to advertising, even after so many years. Very challenging yet very rewarding.

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