desicreative

Kunel hails from New Delhi, India. He works in advertising. And like every art director, he shares the burden of being a great photographer, illustrator and artist. He is a non-drinker, non smoker and hence very non-advertising, which is why at times he thinks he should just stick to becoming a film maker. That’s because he’s ok with coke overdose (He also owns a tshirt brand called Cocaine – for which he just directed his first film titled “This is cocaine”). While some may think he has lost it, he believes he hasn’t even found it yet.

Why are you into Advertising?
I have no idea. Maybe because it has a mix of everything in it, and I like that. Advertising uses you in every way it can, which is a good thing if you do have a lot to offer.

Did you attend school for fine art or design or Communications?
I attended a 3 year course in Advertising and Graphic design from WLCI. Ten years back it did seem like a better idea than going for an engineering school when you didn’t want to become an engineer.

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Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Brijesh Parmar
Photographer: Amol Jadhav
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

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Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Illustrator: Santosh Harmalkar

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Retoucher: Happy Finish
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

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Fingerprints is a creative studio and branding agency based in Chennai, India. They are a business-driven design agency spanning advertising, branding, online and multimedia needs.

Is Fingerprints Creative primarily an illustration and design company? Do you also work on brand building and corporate identities?
Fingerprints is an advertising and design studio, which believes in work that satisfies creative hunger while keeping the client happy. It’s important to us that we build, nurture and maintain brands as well as relationships.

Tell us about your designers/animators. Did they go to fine art or design schools? How do you pick them up?
Most of our designers are from design schools in and around Chennai. We only take in designers who get in touch with us and apply to our agency directly. We believe this brings out the fire in them to give us their best.

We have already managed to get a few good people on board, Vinayak Vohra, a graduate from Loyola and Venkit Kumar, help hold our creative fort strong. We plan to bring more people on board. Our people are our strength.
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Advertising Agency: Ogilvy & Mather, New Delhi, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Preeti Koul Choudhery, Basab Tito Majumdar, Vikash Chemjong, Nitin Srivastava
Art Director: Nasheet Shadani
Copywriters: Sushant Barua, Shadab Abidi
Illustrator / Designer: Nasheet Shadani

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Advertising Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Illustrator: Kristy Ligones
Account Supervisor: Nadine Ghossoub

Challenge: Our client Calderys India, world leader in refractory solutions, asked us to create a DM for their existing clientele to communicate the change in the company name from Calderys to Calderys India, while assuring continuing quality products, services and company support as before.

Concept: To create something on the line of a formal communication to maintain strong business relationships. It had to have a factor of surprise for customers while effectively delivering the message of change. That is how the innovative Business Card was born. There was an envelope that was designed to represent the old Business Card where the message ‘we have changed’ was communicated on the flap of the envelope. Once the recipient opens it, they would pull out a new Business Card with the New Company Name mentioned on it.

Result: These Business Cards have been sent to Calderys India clientele along with a personalized gift. Customers were surprised by this smart Business Card and thereby it delivered the message effectively.
This has generated a good amount of awareness about the company name change amongst existing clients while also presenting them with a new Business card for further communication.

Advertising Agency: Paradigm Plus, Pune, India
Copywriter: Akshay Kulkarni
Visualizer: Ramesh Kompelli
Account Executive: Akshay Kulkarni
Account Planner: Madhulika Basu

Sachin Karle. Terrace gardener. Alternative therapy practitioner. 
Avid traveller. Food enthusiast. Tech geek. Shoe-o-phile.

Why are you into Advertising?
Because I was very clear that I never wanted to be a doctor, an engineer, a banker or a professor.
I wanted to do something new every day. I honestly don’t know what I would have done if not advertising.

Did you attend school for fine art or design or Communications?

Yes. I did my GD Art (Commercial Art) from L.S. Raheja School of Art, Bandra, Mumbai in 1995.

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Advertising Agency: Y&R DUBAI
Chief Creative Office: Shahir Zag
Creative Director: Shahir Zag, Husen Baba
Copywriter: Shahir Zag, Guillaume Calmelet
Art Director: Shahir Zag, Husen Baba
Illustrator: Kristy Ligones
Account Supervisor: Sarah Locke
Advertiser’s Supervisor: Jean Atik
Account Manager: Pierre Farra

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