Monthly Archives: July 2007

Remember the milk

remember the milk
remember the milk is an absolutely brilliant task management service.you can create a free account, set tasks and reminders. you can set due tasks through Twitter as well. you can recieve reminders via email, SMS and instant messenger (AIM, GAdu-Gadu, Google Talk, ICQ, Jabber, MSN, Skype and Yahoo! are all supported).

Work together to get things done.Share, send and publish tasks and lists with your contacts or the world. You could Group your contacts. 

Groups are simply groupings of your contacts. You can give them names like Friends or Enemies.

Putting your contacts into groups makes it easier when you want to share a task with multiple people. For example, instead of individually select the names of everyone in your office, you could just choose to share with your Co-workers group.

Departments/Groups can set up Groups. Client Management teams can setup tasks, deadlines and reminders and add them to the group. All related people in the group, Creatives,Media, Planning, Servicing, suppliers etc, will be automatically reminded of the tasks, as well as the task location, using the Maps. So Servicing people’s chores of reminding and following up on people is reduced.

Work together to get things done.Share, send and publish tasks and lists with your contacts or the world. You could Group your contacts. 

Groups are simply groupings of your contacts. You can give them names like Friends or Enemies.
Putting your contacts into groups makes it easier when you want to share a task with multiple people. For example, instead of individually select the names of everyone in your office, you could just choose to share with your Co-workers group.

Gorbie made me buy it!

 Gorbie

 The latest Louis Vuitton ad features Michael Gorbachev, sitting in the backseat of a luxury car, holding onto the door handle in extreme fright.  An LV bag sits next to him.This is one in a series of celebrity shots that LV is using in their campaign. From the NY Times:“The Vuitton ad, however, is part of a campaign to emphasize the company’

s heritage in luggage and travel accessories. Photographed by Annie Leibovitz, the ads include other celebrities using Vuitton bags: Andre Agassi and Steffi Graf cuddling in a hotel room, their bags not yet unpacked; Catherine Deneuve resting on a trunk in front of a steaming locomotive; and Mr. Gorbachev in the back of a car with a duffel bag on the seat next to him. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.” 

SEO Services for your marketing your website

By Hemal Desai | Anuvatech

Articles that are optimized to make them easier to find by search engines return far more results when people start searching terms. Having SEO Services  such as Search Engine Positioning and web site detailing can help any web site bring more users to the site and increase the web traffic. Whatever term the users type into search engines should bring your search engine optimized site listing to the top of the list or at least on the first page of the search results. Any results that show up on the second pages of search results generally don’t get clicked on by searchers. This is why Search Engine Positioning Services and SEO Services can greatly enhance the chances of your web site being listed on the first page of search engine results. Being able to raise the ranking and listing of your web site as found by search engines should be the goal of anyone with a web site. Whether you have an ad-based traffic system that pays you a fee based on the number of visitors to your site or whether you simply want to show people the products your site has for sale, it’s important to bring visitor traffic up. This is another way that SEO services can make your web site a success.
When you want your web site to have a higher traffic count and have more people buying your products as well, SEO services can make all the difference. Because search engines look at your web site in a completely different way from the way people searching for your site see it, it’s important that you make sure search engines get the right picture of what your site offers. If you have products that make life simpler for people, then the search engine shouldn’t get the idea that your site is for simple people. This will only lose you business in the long run. The only way that your web site will be successful is if the search engines can bring your site and the people searching for what you have to offer, together. Otherwise, your web site will continue to only receive a few web visitors a month ad you’ll be paying a monthly server fee for nothing. Using SEO services to make your site more accessible to people searching the Internet will help them to find your web site much more often with the search engines. As your web site’s ranking rises in the search engine results, your listing in the pages of search results will also rise. This means that your web site will appear much closer to the top of any search engine results. This is how people searching for you will find you more easily.
There are many ways that SEO services can help your web site be successful. With the billions of web sites out there all trying to get listed at the top of web search listings, you should really look into this extremely helpful method of getting your web site’s listing onto search engine pages. The sooner your potential clients see your web site, the sooner your web site will be more successful.

EdH Müller | Illustration

EdH Müller is an illustrator working in the fields of Advertising, Music,Games, Fashion, Comic Books and Editorial for over 10 years, working withmany clients from South America, USA and Europe.
Some of his top jobs include campaigns for the Brazil’s Ministry of Health,an illustration for the 2003 Mini Cooper Calendar (working along withtalents like Jasper Goodall), comic books for Antarctic Press and CharacterDesigns for Cheapass Games’ Diceland (winner of the 2002 Origins Award, BestInnovative Design).
Aside from illustration, EdH also works as an Art Director, is a lover of Photography and sometimes likes to work as a Director of short films.
Email  EdH Müller 

Mini Cooper

 

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Five ways to own the meeting

“From New Recruit to High Flyer” : by Hugh Karseras Books
Always have an agenda prepared“Agendas are important becaus ethey set the scope and objectives of a meeting and focus the discussion towards them. Without an agenda, the meeting is just a chat, where little is achieved”
Warm up with the pleasantries “One of the most unfortunate aspects of the business world is that people get so focussed on their job that they forget to be human. Showing a genuine interest in the other person is very important in building an efficient network” Establish the time frame and stick to it “Even if you schedule a specific time slot, peoples’ diaries often shift or things come up, so its always worth checking how much time they have. If you need more time than is offered, schedule a follow up meeting or negotiate a longer time frame at the start of the meeting”
Use time checks “In social environments it is rude to look at your watch when talking to someone, but if you look at the time openly and say something like ‘I am conscious that we only have a few more minutes; perhaps we can focus on X or Y’, you will be respected for your professional courtesy and your constructive focus”
Conclude with a summary of agreed actions and next steps “A summary provides a natural wrap-up and ensures that all of you leave the meeting clear on actions and resposibilities. If you have taken good notes, it’s easy to glance through them and reel off the important items that require attention”

(PRODUCT) RED | New Branding Scheme

Product Red  What RED Is
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
What’s the meaning of the parentheses or brackets? They call them “the embrace.” Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name — (PRODUCT)RED.
The consumer, can take her purchase to the power of (RED) simply by upgrading her choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?! 

 RED

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How good are we? Really? A pot shot at my “talented brethren.”

By Ajit Narayan    Ajit
Ajit works as the Asia head of strategic planning for a top BTL firm  
He also runs a successful blog called Direct Response
The top 20 hits.  
1. A good agency is the one that manages client perception.(How the hell did level of moronic monstrosity become a meteric?)
2. A great agency is the one that always says yes to the client regardless of the most inane remarks!
3. A fantastic agency has lots of feminine oomph to show when the chips are down! (which is almost always the case) (Read with the addendum on point number 1)Ennah thighs amma?  (more…)

Interview with Daniel Upputuru : Ogilvy New Delhi


He was still dreaming about Army when he stumbled upon Advertising. Besides a few nominations, Bronze pencils at One Show and a D& AD, he has also had the pleasure of taking home the Lion, that too in the colour gold. The list of his love affairs is unending. NIIT, Microsoft, Real Juices, Modi Goup, ABN Amro, RED FM, Dabur, Seagrams and Oral-B. And now the man finally decides to unleash. Before he steps his heels out of Ogilvy, meet Daniel aka Danny Zenas Upputuru.

-Interview by Shoneeka

Let’s start with your crawling first few steps in advertising.
Unlike a lot of perceptions that I had a cake walk into the business, I had a really tough time. After six months of getting “we’ll get back to you” got a break at Rediffusion. But they said, “we won’t give you money”.
But life somehow evens out and its payback time. I am joining Rediffusion as Creative Director. As they say C’est La Vie.

Why art?
I could draw Horses. And my father somehow had the insight that I could make money out of it. And also that the damn Army didn’t take me.
No, but seriously I love Visual dialogue. There’s nothing more I enjoy doing. You can make people laugh, brood, cry, it’s crazy.

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Being Innovative in new-age marketing scenario

Marketing Innovation in the Digital Age
Saurabh Pandey is an avid writer and media and technology enthusiast. He has been working for about 10 years now, with organizations like, Zdnetindia, Google and Bharti Airtel. His blog SycamoreWorld is a conundrum of interesting and thought provoking content. He can be reached at sycamoreworld (at) gmail(dot) com

Marketing is a process to come closer to consumer.
How innovatively can one execute this process of coming closer to a consumer, would determine how innovative one is as a marketer.
This is how I decipher marketing!
1. Being innovative in marketing starts with listening to consumers (Not exactly)!
Don’t get me wrong, but in today’s world it’s imperative to observe a customer through all the means possible and not just do a feedback research that’s going to give predicted results.
Because it’s not always the consumer who knows the most about his own needs, or for that matter a product that he consumes!
To put things in context, imagine, how successfully Intel has executed it’s marketing program. It has always positioned it’s products at the top end of performance, and coupled with that, consistently launched new products with higher benchmarks.

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