He was still dreaming about Army when he stumbled upon Advertising. Besides a few nominations, Bronze pencils at One Show and a D& AD, he has also had the pleasure of taking home the Lion, that too in the colour gold. The list of his love affairs is unending. NIIT, Microsoft, Real Juices, Modi Goup, ABN Amro, RED FM, Dabur, Seagrams and Oral-B. And now the man finally decides to unleash. Before he steps his heels out of Ogilvy, meet Daniel aka Danny Zenas Upputuru.
-Interview by Shoneeka
Let’s start with your crawling first few steps in advertising.
Unlike a lot of perceptions that I had a cake walk into the business, I had a really tough time. After six months of getting “we’ll get back to you” got a break at Rediffusion. But they said, “we won’t give you money”.
But life somehow evens out and its payback time. I am joining Rediffusion as Creative Director. As they say C’est La Vie.
I could draw Horses. And my father somehow had the insight that I could make money out of it. And also that the damn Army didn’t take me.
No, but seriously I love Visual dialogue. There’s nothing more I enjoy doing. You can make people laugh, brood, cry, it’s crazy.
Where all have you been before Ogilvy?
A brief peroid in Rediffusion, Contract, a brief stint in St. Lukes London, Enterprise, Ogilvy (does anybody know who Mr. Mather is, please write to me at firstname.lastname@example.org-Any information will be suitably rewarded).
Would you throw some light on your creative expedition at Ogilvy?
For a lot of people Ogilvy is the Mecca of advertising, I remember I once met these couple of guys at a restaurant and the moment they got to know that me and my friends were from Ogilvy, they kept looking at us as if we were on a display. Perception. Not a bad one either, since we are in this business of making things look larger than life. But the truth is that the atmosphere, energy and positive competition in this agency is actually sometimes electric. It’s been amazing all these years. Of course there are these people like MAFOOSAS-as the king squirrel in Madagascar says – ‘Mafoosas, who come and ruin our paarrties and tear our limmbs apart’. But they are there in all the agencies, so that’s a consolation.
How about turning a few faces green. Awards & nominations in the pocket?
Oh, I am a humble man, do you really want me to go on about this?!
Your view on Scam?
With the kind of Clients that we have to deal in our day- to -day lives, I think it makes us reassure ourselves that our sensibilities are still in place. And that we are feeding a billion dollar industry and in a larger sense the economics of the world, why not? ‘BRING ON THE SCAM’, I say!
Comment on ‘Big egos in advertising’.
I feel people are being rather childish if they think they are doing anything worthwhile in this Industry.
Do you see Delhi ever being the hub of advertising?
If you are talking nationally, then yes. We are already heading there. It won’t be long before it completely shifts from Bombay (what with global warming and the BMC screwing them up anyways ; ).
What are your future plans?
I am working really hard at becoming Immortal.
Any advice for young creatives?
I AM A YOUNG CREATIVE! WHAT DO YOU MEAN ADVICE TO YOUNG CREATIVES?
Once or twice upon the land of Enterprise Nexus there appeared a bearded man and I got into quite a heated debate with him about a certain piece of advertisement as to whether a newspaper layout should be ideally vertical or horizontal!
Almost lunged to yank his beard off!
All the while my fair writer was kicking me under the table to cut it off! After a while when my shins couldn’t take it anymore, I asked her wassup? She said, ‘Dear that’s the guy who owns the place’, and at the same time I could hear him saying ‘you can either do it my way -vertical-or leave this place’.
Abby or AAAI (forget Ogilvy for a moment)?
To begin with I think AAAI has a brilliant set of Jury. Though it would be fantastic if they come together.
Favourite ad campaign.
Stella films. Brilliant.
Hey! I am an art director!
One thing you’ve heard the most in agencies.
ASAP! I mean I want to meet these people who come up with such things, really where do they come from?!
If not advertising, then what?
Daniel Zenas Upputuru
Associate Creative Director
Ogilvy & Mather