Win One Die Happy!

The D&AD Awards 2013 are open for entry.
Enter by Wednesday 30 January 2013.
The end of the world may be nigh, but our D&AD winners couldn’t care less. They can Die Happy.

“Titled Win One, Die Happy the video is a irreverent poke at the creative industry’s love of the Pencil, featuring top creative talent content to be hurtling towards an early demise – happy in the knowledge they won at D&AD.


D&AD announces last chance to enter 2013 Awards and become part of the design and advertising elite

A new viral spot and visual campaign is being launched to promote the 51st D&AD Awards. Top creatives Bruce Duckworth, Martin Lambie-Nairn, Peter Souter and Laura Jordan-Bambach appear in the apocalyptic ad by Dare. Titled Win One, Die Happy the spot is an irreverent poke at the creative industry’s love of the Pencil, and features the creatives content to be hurtling towards an early demise, happy in the knowledge that they’ve won at D&AD.
Copywriter Andrew Edelman describes the genesis of the idea: ‘With the Mayans predicting the end of the world come the end of 2012, we started thinking about what was on our bucket list. Winning a D&AD Pencil came pretty high; the hardest and most prestigious award to win worldwide. Win one and we could die happy, even if that was in the grip of a tiger or facing the apocalyptic end of the world. So we convinced some of our past winners to let us cover them in killer bees, drown in bogs, and skydive in front of jet engines with smiles on their faces, and celebrate the 2013 awards with some jovial near death situations.’
The visual campaign features top creatives in various states of mortal jeapardy. Tony Davidson, Agnello Dias, Stefan Seigmeister and other international luminaries feature in the campaign.

Creatives and agencies hopeful of winning a coveted Yellow or Black Pencil this year are reminded that they only have three weeks left to enter the annual D&AD Awards. Entries close on 30th January 2013.
Over the last 50 years, D&AD has celebrated outstanding design and advertising that has influenced generations of creative talent. Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of top awards given fluctuates year on year and that D&AD juries will not award any entry if it does not merit the accolade. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only very best work receives the coveted Yellow and Black Pencils.

Judges for the 2013 awards have been announced and this year’s entries will be scrutinised by such Industry greats as the UK’s Ab Rogers, France’s Fred Raillard, Brazil’s Alexandre Gama, Dubai’s Shahir Zag, New Zealand’s Nick Worthington, Japan’s Morihiro Harano and digital design legend Joshua Davis from the USA amongst others.

Quotes from this year’s judges:

“At this year’s awards I will be looking for sensual, poetic, rigorous scientific solutions that demonstrate unique perception.”
Ab Rogers, Creative Director, Ab Rogers Design and Spatial Design Jury Forman, UK

“The next Black Pencil winner will be the piece of work that is timeless; the type of work that defines a benchmark for the future and is flawless.”
Kelly Who, Creative Director, AKQA Shanghai, and Digital Advertising Judge, China

“I look for recurrent themes in truly great creative work. A human insight meshed with a product truth, originally expressed and flawlessly executed, with populist appeal.”
Richard Muntz, Executive Creative Director, JWT Melbourne, and Radio Advertising Judge, Australia

“Creative heroism is when a brand dares to really do something which truly has never been done before. When a brand dares to plunge into the unknown, where there are no references, and succeeds to create ideas which redefine what advertising can be. That is creative heroism.”
Andreas Malm, Creative Director & Senior Partner, Forsman & Bodenfors, and Art Direction Judge, Sweden

“I predict that the next Black Pencil will come from China.”
Gavin Simpson, Chief Creative Officer, Ogilvy & Mather and Outdoor Advertising Judge, Malaysia

“The best creative work has to be daring, meaningful and original.”
Esti Landa, UX and Interaction Designer Lead, Desigual, and Digital Design Judge, Spain

“The next Black Pencil winner will, as always, come from left field and be totally unexpected.”
Eugene Cheong, Regional Chief Creative Officer, Ogilvy & Mather Asia Pacific, and Press Advertising Judge, Singapore

“The best creative work is something you’ve never seen before but seems inevitable.”
Sue Walsh, Senior Designer, Milton Glaser, and Graphic Design Judge, USA

“I’m looking for the next step in editorial art direction where paper, digital, still and moving image will become one.”
Susanna Cucco, Partner, Boiler Corporation, and Magazine & Newspaper Design Judge, Italy

“The best creative work should own an aspect of “nostalgia” within the innovative idea.”
Morihiro Harano, Founder & Creative Director, Mori Inc., and Mobile Marketing Foreman, Japan

“The next Black Pencil winner will no doubt initially make me want to drown myself in my bathtub. But I’ll get over it and will emerge inspired and motivated.”
Jenny Glover, Creative Director, Net#work BBDO Johannesburg, and Radio Advertising Judge, South Africa

“I love looking at creative work to see how creatives tackle classic problems in new ways.”
Sean Thompson, Chief Creative Officer, Arnold Amsterdam, and TV & Advertising Judge, Netherlands

“The next Black Pencil winner will be the most envied beautiful interesting and admired human being on earth.”
Christoph Everke, Partner, Serviceplan Campaign, and Direct Judge, Germany
To find out more about what the judges are looking for in 2013, visit:
Tom Tagholm

Press Release
For information on how to enter this year’s awards, visit:
Work entered must have been commercially released between 1 January 2012 and 31 December 2012 and been produced in genuine response to a client brief. Submissions should be made in their original language by 30th January 2013. The Awards cost from just £95 to enter this year.
Valerie Holloway or James Gordon-MacIntosh
Hope&Glory PR | +44 (0) 20 7566 9747 |
Liam Fay-Fright
D&AD Senior Communications Manager | +44 (0) 207 840 1122 | liam.fay-
Win One, Die Happy Credits
Director: Ben Fogg @ Asylum films
Producer: Phil Vanier @ Asylum films
Sound Engineer: Silk Sounds
Post Operator: Ryan Passmore
Editor: Ben Fogg @ Asylum films
Creative team: Andrew Edleston and Pippa Harrigan @ Dare London
Agency Producer: Desiree Bors @ Dare London
About D&AD
D&AD is a membership organisation, awards programme and educational charity serving the global design and advertising community. It aims to promote, stimulate and enable creative excellence, with a view to generating sufficient funds to provide material support to creative people around the world.

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