Vikrant Wadkar hails from Wai, near Mahableshwar. He was educated in Panchgani and came to Mumbai, joined art college and learnt about this small world called ‘Advertising’.
Why are you in advertising?
I don’t know why, but I wanted to be in advertising right from the time I learnt about it. Today, I would have been jobless if it wasn’t advertising. I don’t know anything else to do in life.
Did you attend any school for fine art or design or communications?
Yes, I did. But I think it was a complete waste of time. Everything I learnt, I learnt by working and thinking.
Tell us about your CLIO Bronze award? How has that affected your career?
It’s my career’s first award, and it has been just a week. So it has been business as usual. Let’s wait and watch what the future holds for me.
Were there any particular role models for you when you grew up?
My grandpa. I’ve seen him only in photographs. He passed away when my father was around 7 years old. But I have heard a lot about his fearlessness, passion, principles of life and so on. I intend to live my life like he did. Even today, people from my native place recognize me as the grandson of Jaggu Shiva.
Who was the most influential personality on your career in Advertising?
It might surprise a bit. Actually, the person is not from advertising. My role model is my cousin, Nilesh. He is an artist. I grew up watching his work. I always wanted to be like him.
Where do you get your inspiration from?
There’s no source as such. I believe ideas are hidden everywhere. They won’t come to you. You will have to go and find them. It’s like playing hide-and-seek. I get ideas when I travel, explore the nature, looking in and around my life and surroundings.
Tell us something about the Point Blank environment. Why would you leave a larger agency like RK Swamy BBDO to join a smaller one? The money? The challenge?
Obviously challenge. If you overcome challenges, money will follow. Talking about the environment in Point Blank, it’s amazing. My superiors are very kind, especially my team leader Pankaj. They give me the freedom to come up with my own ideas. When I come up with bad ideas, which happens quite often, they give me directions and encouragements. And when I come up with something great, I get a good pat on my back.
What do you think of the state of Print advertising now. At least in India, the released work is most often too sad?
Well, we Indians are obsessed with maximum usage of space. This, most often results in stuffing up unnecessary things and suffocating the core concept.
Do you think agencies are not stressing enough on print design? I mean logos, print ads, billboards, brochures etc?
Absolutely not, almost every agency in India gives enough importance to print designs. For instance, when an agency pitches for a new account, they create everything, right from brochures to print ads to logos to everything. This what my experience with print design in advertising is.
Do you think brand who’s advertising wins awards, do well in the market?
Well, it depends on the brand. For instance, an award winning work in Category A might do extremely well in grabbing attention of the target group, but it might not impress the jury, and vice versa.
What advice do you have for aspiring creative professionals?
I am too young to give advice.
Who would you like to take out for dinner?
My only wife.
What’s on your iPod?
No one has gifted me, not even one.
Mac or PC?