Vinit Bhatt

Vinit Bhatt : Photographer

A man who is seriously hindered by his inability to express anything worthwhile, except when it comes to expressing through his camera. Then he is a different beast. Passionate, crazy, creative, unwilling to rest till he gets the ‘perfect shot’.

Why are you a photographer?
There is no greater satisfaction than watching visual communication and visual arts come to life. An idea which is just a spark in someone’s mind, finds an expression which ignites different reactions and ways of thought in others. One may be awestruck, others may respect it, and yet others will find it a staircase to a new higher ‘thought’.


Maitri India by Makani Creatives

Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriter: Sanju Aiyyar
Illustrators: Sonali Pailkar, Madhuri Mhatre
Photographer: Vinit Bhatt