Premature ejaculation is a condition when the patient ejaculates before his partner has reached the peak of performance. The major source of dissatisfaction amongst many couples, premature ejaculation is a serious and sensitive issue. Many individuals are of the opinion that it is the length of the penis that dictates sexual pleasure. The ad uses this insight to communicate that it’s the time one spends at intercourse that is of prime importance by showing a six-inch long scale with various positions. The headline, “It’s the length of the time that matters,” is placed next to the scale to indicate that sexual pleasure can be enhanced by time and not length. Ejalong is a tablet that enhances sexual pleasure four-fold by delaying the ejaculation time. When taken in the prescribed doses, Ejalong helps the patient and his partner lead fulfilled sex lives.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sandesh Pawar
Copywriter: Prasad Pradhan
Account Manager: Swati Chandra
Illustrator: Sandesh Pawar