BEKOL the Organization for the Hard of Hearing in Israel, launched an ad aimed to encourage people experiencing hearing loss to overcome the barrier of shame.

The ad – a take-off on cosmetic commercials – displays the hearing aid as an anti-aging product.

Credits:
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Eran (Shushu) Spanier
Art Director: Yuval Zuckerman, Aia Bechor-Kujnitzky
VP Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha-Landau
VP Production: Dorit Gvili
Producer: Alon Shmoelof, Gali Strakman
Editor: Dan Deutsch
Director: Roy Raz
DOP: Tobias Hochstein
Sound: Sound House
Production company: P.O.V.
Narrator: Liat Leshem
Narrator’s agent: Tarika Zohar
Actor-Model: Smadar Kilchinsky
Talent’s agent: Levia Hon
PR: Sigal Feldman
Client: Vardit Danziger – Director General at Bekol