Manoj Jacob: Interview with an Advertising Creative


Singer, songwriter, copywriter, creative director. Loves playing sport, reading and listening to music. A sucker for biriyani and the odd chilled beer.

Listen/download his music here.

Why are you into Advertising?
I got started in advertising because I loved writing clever stuff. Today, the satisfaction comes from creating communication solutions for business problems.

Did you attend school for fine art or design or Communications?   
No. I studied electronics in college.

Were there any particular role models for you when you grew up?
Ravi Eshwar. He plays with words the way Knopfler plays with notes. I had the good fortune of sitting next to him as a rookie writer, and observing his work.