digital

Digital and the power of the community

July 8, 2010Guest Articlescase, desicreative, digital, direct, marketing, new delhi, ogilvy, one, president, sanjeev jasani, strategy, study, vice3 comments

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

Alcohol is a restricted category where advertising is not permitted. How do you then get consumers to sample single malt and then spread the word. How will the typical surrogate advertising model work here?

In a first of its kind event, over two hours across India, Canada, the US, Taiwan, Sweden, Denmark, Russia and Britain a quirky get-together was held. Whiskey experts, bloggers all, were on twitter for a single malt nosing and tasting session to choose a ‘special 2010 edition’ single malt. Virtual tasting? Not quite.

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Cisco – Welcome to the Human Network.

July 1, 2010Guest Articlesdelhi, desicreative, digital, marketing, new, ogilvy, one, sanjeev jasani, strategyone comment

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

What is www.myhumannetwork.com?

We often come across groups of people who selflessly go about doing their own bit for the society. As a result they inspire hundreds to come forward and join them in this remarkable movement. At Cisco, we call this the power of the Human Network.

We wanted to build a social platform for these Champions. A platform which allows individuals and organizations, championing causes to locate like-minded individuals, group, network, collaborate and if possible replicate a social experiment in a different geographical zone. In the bargain, we wanted to drive brand relevance as well in the mind of our consumers.

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Yahoo! Relaunch in India

June 17, 2010Guest Articlescase, desicreative, digital, irect marketing, marketing, new delhi, ogilvy one, sanjeev jasani, study, yahoo!one comment

Continuing with our series on Digital Marketing with Sanjeev Jasani, VP, Ogilvy One, New Delhi

The digital market has almost exploded in India. Millions of choices exist for consumers today and the average youth practically lives online. Companies like Google, Twitter and of course our favorite Facebook has changed the way we consumer media today. Social is the new Buzz word today.
Some figures relevant from India’s point of view: Google receives over 85% search queries out of all search queries, avg. no. of people spend over 400 mins on Google’s network, people spend an average of 4 hrs. a week on facebook and over 0.5 million people are accessing facebook on their mobiles. These could be surprising and shocking figures for any online brand, particularly Yahoo! which started loosing its market to these brands despite having the first mover advantage in India.

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