Super Pharm by BBR Saatchi & Saatchi

In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They’re people with the power to make or break your brand. But what do you do in a country with only one beauty vlogger and millions of Israeli women craving locally relevant content?   How do you claim ownership of the digital space?

Our Solution:
In the first ever partnership with Google and Youtube, Super-Pharm Israel’s largest beauty retailer, launched the world’s first “Vlogger Academy”.  An academy that would teach and nurture Israel’s first generation of beauty vloggers.

Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g: Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration.

The results were astounding as Super-Pharm reaffirmed its status as leader of Israel’s beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content.  All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.

View our Super-Pharm “Beauty Academy” case here:

Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Creative Director: Idan Levy
Digital Creative Director: Maayan Dar
Digital Copywriter: Liron Cohen        
Art Director & Craft Artist: Carmel Gilan
Digital Creative Director: Maayan Dar
VP Production & Content: Dorit Gvili
Producer & Project Manager : Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Idit Zukerman & Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Tal Glantz & Shiran Rachamim
VP Strategy: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Moran Nurok
Creative Coordinator: Eva Hasson
Production Company: Adoni (Udi Efrat)
Director and post-animator: Oren Meyuchas
Advising Director: Ram Baruch

One thought on “Super Pharm by BBR Saatchi & Saatchi

  1. goDigitally says:

    This is an innovative approach.
    Is there any certification program from Youtube?

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