Issue: Persuading obese people to work out.
Thought process : Obesity creates an inferiority complex. A sense of dissatisfaction creeps in.
Deep down within there is this gloom (of not fitting into apparels, of watching own-self
in a mall mirror ) that often controls the thought.
Idea: Touching this sensitive spot by tweaking the most popular and accepted visual frame.
AntiObesity_UnlaughingBuddha
Credits: Creative Director: Sourya Bhattacharjee
Art Directior: Shubhobroto Bose