The old Rasna logo had a line dividing the outer and inner part of the fruit.
We figured that the line could divide something more.
It could be the difference between a fruit and the Fun that Rasna brings with the fruit.
That’s why we added patterns on the top half and splash to the inner part of the fruit.
It doesn’t just bring out the liveliness associated with the brand but also enhances the drinkability quotient of Rasna.
Agency : Scarecrow Communications Ltd.
Creative Team : Manish Bhatt, Shrenik Chedda, Yuvraj Gorule
Yogesh Rijhwani, Nikhil Kerkar, Modhurenu Datta and Joybrato Dutta, Vaishakh Jhunjhunwala, Gaurav Vaswani
Account Management Team : Mangesh Mulajkar, Prerana Suvarna, Sajesh Soman