Born and raised in Baroda, Jitendra Patel (aka Jitu) has a Bachelor’s Degree in Fine Arts. Currently, he works as an art director at Ogilvy and Mather, Mumbai. Besides his art, Jitu is also passionate about movies and old-time songs. He spends his leisure time sketching and lately, attempting to learn how to play the flute!

Why are you an Illustrator?
Since childhood, drawing and painting have been my first love. My notebooks were filled with drawings rather than notes. So you could say my childhood passion lead me into the world of art.

Did you attend school for fine art or design?
Yes, I went to one of the best art schools in India – Faculty of Fine Arts MSU University, Baroda.

You have a distinct style of illustration. How long did it take you to develop your style?
I love doing realistic illustrations. You have to really bend your back and put in those extra hours. But once you master in realistic style, you can do any style of illustration. I remember in college we would do handwork and when I became comfortable with my craft I started doing my work with digital tools.

Were there any particular role models for you when you grew up?
I was lucky to have some brilliant teachers and mentors at the university. Their work always inspired me to get better.

Who was the most influential personality on your career in Illustrations?
There’s no oneperson who had been influential. With me, it has always been the phenomenal work happening around in the world that has always pushed me to improve and keep working.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Touchwood! There is plenty of work. Also, with more and more illustration based print campaigns winning big time at the national and international awards, agencies are always looking for talent. I also get good amount of work from publishers.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
In advertising you don’t always get to do illustrations. So doing freelance allows me to enjoy what I love doing the most. And whenever the opportunity presents itself in advertising, I take it up.

Was there any time when you wanted to quit Illustrations?
No. Never.

Have you considered turning your illustrations into graphic novels?
That’s a good idea!

Any other Indian Illustrators who you admire?
I admire any illustrator from whom I can learn something.

Tell us something of your personal projects.
I still keep a scrapbook and update it regularly.

What is your dream project?
I want to illustrate the Mahabharat in contemporary style.

Mac or PC?
They are just tools. I’m comfortable with both.

Who would you like to take out for dinner?
My beautiful fiancé.

What’s on your iPod?
I don’t have one.