Elite Turkish coffee is one of the country’s oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience.

So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they’re the good guys.

The guys you can count on to help you no matter what.

They’re the guys that’ll help you move out of your old apartment and schlep your stuff to the new one.

That’ll come rescue you at 2 AM when you get stuck on the freeway.

The ones that’ll throw you the most amazing bachelor party ever.

And the ones that’ll make sure that if your wedding proposal went south twice – it won’t happen a third time!
Elite Turkish Coffee proudly presents: “Saving the Wedding Proposal”

A fresh piece of content we hope you’ll enjoy:

https://youtu.be/-X4t3gvMNVQ

Credits:
Air Date: December 2015
Client: Strauss Group – Elite Turkish Coffee
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham & Liron Cohen
Art- Director: Carmel Gilan
Digital Creative Director: Maayan Dar
VP-Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Roie Gortler
VP-Group Account Head: Idit Zukerman
Account Supervisor: Reni Bracha
Account executive: Mor Aharon
VP Production & Content: Dorit Gvili
Production: Bosmat Marmarely
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Traffic: Ronit Doanis
Post Production: Broadcast
Makeup Artist: Liat Sheinin
Director: Guy Michael
Production company: Jiminy Creative