Advertised brand: Diabetes Specialty Clinic (Health Care)
Adverttitle(s): Jarred LifeHeadline and copy text (in English): “India’s Sweetest Serial
Killer ‘You will be Jarred for Life’.The death count caused by Sugar is more
compared to Smoking, Alcohol & Terrorism”
Advertising Agency: P(x), Bangalore,
Creative Director: Deepak
Art Director: Drishya & Amaljith
Copywriter: Nikhil Kashyap

Short rationale (optional): Consumption of sugar is causing millions of death each
year. Our client Diabetics Specialty Clinic Diagnostic and Laboratory is treating
people suffering from diabetes each day. To creating awareness about the harmful
effects of sugar consumption, we designed an illustration displaying sugar being
sentenced to a rough life time imprisonment for killing millions of people
mercilessly. This Ad would grab the attention of the masses and get people inquest
in knowing the harmful effects of consuming sugar.